Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | FOREING TRADE | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MEHMET YAŞAR ARCA (myasararca@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET YAŞAR ARCA, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to explain all aspects of public relations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Are able to explain all aspects of public relations |
PO-1 Apply the basic skills and concepts of foreign trade, economics, business management, marketing, customs and accounting techniques . |
Examination |
| LO-2 | Are able to analyse the underlying data in public relations |
PO-1 Apply the basic skills and concepts of foreign trade, economics, business management, marketing, customs and accounting techniques . |
Examination |
| LO-3 | Are able to analyze complex problems related to the field with scientifi |
PO-1 Apply the basic skills and concepts of foreign trade, economics, business management, marketing, customs and accounting techniques . PO-7 Appraise the basics of law, foreign trade, public relations, total quality management, entrepreneurship and respect social and corporate ethical values. |
Examination |
| LO-4 | Are able to offer scientific solutions to commplex logistics problems. |
PO-1 Apply the basic skills and concepts of foreign trade, economics, business management, marketing, customs and accounting techniques . PO-7 Appraise the basics of law, foreign trade, public relations, total quality management, entrepreneurship and respect social and corporate ethical values. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Description and contetnt of public relation Public relation in Turkey Why public relation? Similar concepts with public relation Organizational types in public relation Qualifications that public relation employers should have Target community in public relation Relationship with media in public relation Public relation in institution What is news? Rules and techniques of writing news. What is press release? Types of pres release Organization in public relation Tv, radio and presentation Tv, radio and presentation | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of communication and introduction to the concept of public relations | Lecturing, discussion |
| 2 | What is the Concept of Public Relations? Definitions of target audience | Lecturing, discussion |
| 3 | Basic Principles of Public Relations, Difference Between Public Relations and Advertising | Lecturing, discussion |
| 4 | Functions of Public Relations, Introduction to Public Relations Models | Lecturing, discussion |
| 5 | Public Relations Models, Press Agency/Promotion Model, Public Information Model | Lecturing, discussion |
| 6 | Two-way asymmetric model | Lecturing, discussion |
| 7 | Two-way symmetrical model, Perfect PR Model | Lecturing, discussion |
| 8 | mid-term exam | |
| 9 | Relationship with media in public relation, Application of Public Relations | Lecturing, discussion |
| 10 | Public relation in institution | Lecturing, discussion |
| 11 | What is news? Rules and techniques of writing news. | Lecturing, discussion |
| 12 | What is press release? Types of pres release | Lecturing, discussion |
| 13 | Organization in public relation | Lecturing, discussion |
| 14 | Tv, radio and presentation | Lecturing, discussion |
| 15 | Tv, radio and presentation | Lecturing, discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Mine Yeniçeri, 2005, Küresel Pazarda Marka Yönetimi ve Halkla İlişkiler, Dönence Basım ve Yayın Hizmetleri | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 6 | 6 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||