Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | LOGISTICS | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ZÜLEYHA GÖKÇE (zuleyha.gokce@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ZÜLEYHA GÖKÇE, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Teaching the strategies that are necessary in supplying the needs of consumers by examining the marketing process by all means. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | know the strategies that are necessary in supplying the needs |
PO-1 Construct the needed base for the subjects like management, economics, marketing, law, accounting and logistics PO-2 By studying interdisciplinary, use the theoretical and practical information in other fields to find solutions for the field of logistics. PO-7 Work effectively in interdisiplinary and nondisciplinary groups induvidually. |
Examination |
| LO-2 | know the necessary steps for supplying the continuation of consumer contentment |
PO-1 Construct the needed base for the subjects like management, economics, marketing, law, accounting and logistics PO-2 By studying interdisciplinary, use the theoretical and practical information in other fields to find solutions for the field of logistics. PO-7 Work effectively in interdisiplinary and nondisciplinary groups induvidually. PO-9 Know enough of the subjects like production planning, total quality management, puclic relations, entrepreneurship, foreign trade. |
Examination |
| LO-3 | have the necessary knowledge about marketing process and able to think analytically |
PO-1 Construct the needed base for the subjects like management, economics, marketing, law, accounting and logistics PO-2 By studying interdisciplinary, use the theoretical and practical information in other fields to find solutions for the field of logistics. PO-7 Work effectively in interdisiplinary and nondisciplinary groups induvidually. PO-9 Know enough of the subjects like production planning, total quality management, puclic relations, entrepreneurship, foreign trade. |
Examination |
| LO-4 | Comment on contemporary issues in marketing. |
PO-1 Construct the needed base for the subjects like management, economics, marketing, law, accounting and logistics PO-2 By studying interdisciplinary, use the theoretical and practical information in other fields to find solutions for the field of logistics. PO-7 Work effectively in interdisiplinary and nondisciplinary groups induvidually. PO-8 Modernize themselves by following the latest improvements in the field. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The definition and importance of marketing, many years in development and change, marketing environment, consumer behavior models, consumers' purchase decision-making process, buying behavior, decisions affecting the partitioning issues such as the information is given. Course also describes the marketing mix elements in detail. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The subject of marketing, content and development | Questions and Answers, Speaking Skills |
| 2 | Marketing environment, strategic planning and marketing role | Questions and Answers, Speaking Skills |
| 3 | Marketing research and information system | Questions and Answers, Speaking Skills |
| 4 | Consumer market and consumer behavior | Questions and Answers, Speaking Skills |
| 5 | Industrial markets and international markets | Questions and Answers, Speaking Skills |
| 6 | Classifying market and choosing target market place | Questions and Answers, Speaking Skills |
| 7 | Production | Questions and Answers, Speaking Skills |
| 8 | mid-term exam | |
| 9 | Price | Questions and Answers, Speaking Skills |
| 10 | Promotion | Questions and Answers, Speaking Skills |
| 11 | İndividual marketing and marketing development | Questions and Answers, Speaking Skills |
| 12 | Commercial and public relation | Questions and Answers, Speaking Skills |
| 13 | Marketing on internet | Questions and Answers, Speaking Skills |
| 14 | Direct marketing | Questions and Answers, Speaking Skills |
| 15 | Distribution | Questions and Answers, Speaking Skills |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | MUCUK İsmet,(2001),Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul,13.Baskı | |
| 2 | İslamoğlu, Ahmet Hamdi, (2006),Pazarlama Yönetimi, Beta yayınevi. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 10 | 30 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 2 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 2 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||