Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC ADMINISTRATION | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SERDAR VURAL UYGUN (serdarvuraluygun@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Public relations is a major administrative function in private and public sectors. Effective public relations enables providing public goods and services according to the needs of the people. The aim of this course is to improve public relations abilities of the students. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Will be able to describe the fundemantal concepts about public relations. |
PO-1 Upon successful completion of the program students:
Learn essential theoretical and empirical concepts of the discipline’s main branches, Political Science, Administration Science, Urbanization and Environmental Problems and Legal Sciences and gain a perspective which is appropriate for creating solutions in this scope;
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Examination |
| LO-2 | Can use basic techniques in public relations. |
PO-8 Establish effective communication, oral and written; at least one foreign language in general use at the level of the European language portfolio B1.; |
Examination |
| LO-3 | Will gain professional skills in public relations. |
PO-1 Upon successful completion of the program students:
Learn essential theoretical and empirical concepts of the discipline’s main branches, Political Science, Administration Science, Urbanization and Environmental Problems and Legal Sciences and gain a perspective which is appropriate for creating solutions in this scope;
PO-7 Have a social behavior manner which consists of project preparation skill by taking active responsibility in individual and team work, self-confidence to express oneself easily in the face of community, motivation at high level; PO-8 Establish effective communication, oral and written; at least one foreign language in general use at the level of the European language portfolio B1.; |
Examination |
| LO-4 | Can develop proposals about enhancing public relations in Turkish public administration system. |
PO-1 Upon successful completion of the program students:
Learn essential theoretical and empirical concepts of the discipline’s main branches, Political Science, Administration Science, Urbanization and Environmental Problems and Legal Sciences and gain a perspective which is appropriate for creating solutions in this scope;
PO-5 Have ability to collect data, analyze and interpret the results via utilizing accumulation of information and interdisciplinary point of view while identifying and solving existing public administration problems; |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Development of public relations, public relations in Turkish public administration, communication techniques, internal and external public relations, ethical issues about public relations are main topics to be studied. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Development of public relations | Lecture |
| 2 | Importance of public relations in public administration | Lecture |
| 3 | Communication techniques. | Lecture |
| 4 | Methods in public relations. | Lecture |
| 5 | Mass communication technologies | Lecture |
| 6 | Internal and external public relations | Lecture |
| 7 | Politics, government and propaganda | Lecture |
| 8 | mid-term exam | |
| 9 | Institutional image and image management | Lecture |
| 10 | Public relations in Turkish public administration. | Lecture |
| 11 | Public opinion polls | Lecture |
| 12 | Ethical Issues in public relations | Lecture |
| 13 | Institutional public relations examples. | Lecture |
| 14 | Public relations activity simulation | Simulation |
| 15 | General assessment | Lecture |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Metin İşçi (1997); Halkla İlişkiler, Der Yayınları | |
| 2 | Ebru Güzelcik Ural (2006); Stratejik Halkla İlişkiler Uygulamaları, Birsen Yayınevi | |
| 3 | Yeşim Kalyon (2006); Halkla İlişkiler, Nobel Yayınları | |
| 4 | İlgili makaleler, kurum yayınları | |
| Required Course instruments and materials | ||
| Projection, essays, case studies | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 9 | 1 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 9 | 1 | 9 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 118 | ||