Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

GULSEHIR VOCATIONAL SCHOOL OF SOCIAL SCIENCES / GCM130 - ÇAĞRI MERKEZI HIZMETLERI

Code: GCM130 Course Title: CONSUMER BEHAVIOURS Theoretical+Practice: 3+0 ECTS: 5
Year/Semester of Study 1 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department ÇAĞRI MERKEZI HIZMETLERI
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer ZÜLEYHA GÖKÇE (zuleyha.gokce@nevsehir.edu.tr)
Name of Lecturer(s) ZÜLEYHA GÖKÇE,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
It is aimed to explain the various components of consumer behavior and evaluate them in order to develop marketing practices in non-profit and / or non-profit organizations.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Shaping consumer behavior, socio-cultural, psychological and economic factors explains. PO-3 Analyzing the information in the field of Call Center Services, has the ability to interpret and evaluate.
 		Examination
LO-2 Interest varies according to the different characteristics of the consumers, taste, explains the relationship between the needs and demands of different disciplines değerlendirir.tüketic behavior. PO-7 Shows the need for continuity of learning and understanding.
 		Examination
LO-3 Consumer perception, memory, learning, motivation, personality, lifestyle, values and attitudes yorumlar.tüketic evaluate the process of buying and processing of development processes. PO-17 Open to change and innovation.
 		Examination
LO-4 Users with organizational buying behavior explains the differences between consumer buying behavior. PO-5 Students take responsibility for unforeseen problems encountered in practice or as a team member .
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Interpret the processes of development and processing of perception, memory, learning, motivation, personality, lifestyle, values ??and attitudes of consumers.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Introduction to consumer behavior, customer, consumer behavior, relationship marketing Questions and Answers, Speaking Skills
2 Socio-cultural factors that shape consumer behavior. Questions and Answers, Speaking Skills
3 Market segmentation and consumer lifestyles, motivation. Questions and Answers, Speaking Skills
4 Status-Role Behavior and Social Institutions Questions and Answers, Speaking Skills
5 Consumer Behaviour Models Questions and Answers, Speaking Skills
6 Socio-cultural and consumer behaviour, culture and consumer. Questions and Answers, Speaking Skills
7 Consumer decision making and purchasing behavior Questions and Answers, Speaking Skills
8 mid-term exam
9 Consumer decision-making and purchasing behavior (continued) Questions and Answers, Speaking Skills
10 Consumer decision-making and purchasing behavior (continued) Questions and Answers, Speaking Skills
11 Consumer decision-making and purchasing behavior (continued) Questions and Answers, Speaking Skills
12 How do consumers think? Cognitive structure of consumer Questions and Answers, Speaking Skills
13 Consumer behavior research Questions and Answers, Speaking Skills
14 New consumer trends Questions and Answers, Speaking Skills
15 Consumer society and consumer culture debates Questions and Answers, Speaking Skills
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 İSLAMOĞLU, Ahmet Hamdi, Tüketici Davranışları, Beta Basım Yayım, İstanbul, 2003.
2 Engin Öztürk, Büşra, Tüketici Davranışları, Ekin Basın Yayın Dağıtım, Bursa, 2015
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 3 14 42
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 5 15
mid-term exam 1 1 1
Own study for final exam 3 7 21
final exam 1 1 1
0
0
Total work load; 150