Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | ÇAĞRI MERKEZI HIZMETLERI | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MEHMET YAŞAR ARCA (myasararca@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET YAŞAR ARCA, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to inform the students about the place of persuasion in communication and the importance of persuasion in call center sector. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Define social psychology. |
PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. |
Examination |
| LO-2 | Their social influence and attitudes are certain. |
PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. PO-9 Call Center Services related to the field at the level of acquired knowledge and skills transfers in written and oral opinions and proposals relevant . |
Examination Oral Examination |
| LO-3 | Understands the importance of persuasion in communication. |
PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. PO-13 Communicate effectively in oral and written Turkish. |
Examination Oral Examination |
| LO-4 | Learns effective persuasion techniques and tactics. |
PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. |
Examination Oral Examination |
| LO-5 | Masters the persuasion styles in call centers. |
PO-1 Call Center Services have information about the basic level in the field. PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. |
Examination Oral Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic contents of this course; the concept of persuasion, the relationship of persuasion with the elements of advertising and marketing communication, the theories that explain the operation of the persuasion, the transfer of concepts on the preparation of persuasive messages to the students. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | What is social psychology? | Lecturing, Questions-answers |
| 2 | Communication, Definitions of Persuasion, Process of Persuasion | Lecturing, Questions-answers |
| 3 | Characteristics of the source in persuasion, reliability | Lecturing, Questions-answers |
| 4 | Elements of Persuasion, Persuasion and Fear, Persuasion and Propaganda | Lecturing, Questions-answers |
| 5 | Aristotle's Rhetorical Model, Change of attitude and attitude | Lecturing, Questions-answers |
| 6 | Elements and dimensions of attitude | Lecturing, Questions-answers |
| 7 | Selfish behavior | Lecturing, Questions-answers |
| 8 | mid-term exam | |
| 9 | Conflict | Lecturing, Questions-answers |
| 10 | Leadership and theories | Lecturing, Questions-answers |
| 11 | Group and group processes in organizations | Lecturing, Questions-answers |
| 12 | Prejudice | Lecturing, Questions-answers |
| 13 | Intergroup relations | Lecturing, Questions-answers |
| 14 | Aggression | Lecturing, Questions-answers |
| 15 | Mass behavior | Lecturing, Questions-answers |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Sosyal psikoloji. Eskişehir : Anadolu Üniversitesi Açıköğretim Fakültesi Açıköğretim Fakültesi yayını ; no. 826. | |
| 2 | Karadoğan Doruk, S. (2015). İknanın Sosyal Psikolojisi. Derin Yayınları: İstanbul | |
| 3 | Cialdini, R. (2022). İknanın Sosyal Psikolojisi. Mediacat yayınları. İstanbul | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 10 | 40 |
| b) Search in internet/Library | 1 | 10 | 10 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 4 | 2 | 8 |
| final exam | 1 | 2 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||