Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TIBBİ TANITIM VE PAZARLAMA | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SONER METE (sonermete@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| It is aimed to learn the concepts related to the pharmaceutical industry, to obtain information and to gain the ability to interpret by analyzing the situation of the Turkish and World pharmaceutical market with current data. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explain the structural differences, characteristics and future trends of the Pharmaceutical Industry in the world and in Turkey. |
PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility PO-13 Medical Promotion and Marketing monitors events and developments related to the agenda of the country and the world will follow PO-15 Informing the relevant persons and institutions, transfering ideas and suggestions for solutions to problems in written and verbal by using basic knowledge and skills related issues in this field. PO-16 Analyse the economic life and inner and outer environments of the enterprices. |
Examination |
| LO-2 | Explain the dynamics, trade data, cost and growth components of the Pharmaceutical Industry in the world and in Turkey. |
PO-1 Medical Promotion and Marketing and access to basic scientific knowledge, assessment, and has to apply the knowledge. PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility PO-13 Medical Promotion and Marketing monitors events and developments related to the agenda of the country and the world will follow PO-15 Informing the relevant persons and institutions, transfering ideas and suggestions for solutions to problems in written and verbal by using basic knowledge and skills related issues in this field. PO-17 Make mathematical calculations and analysis that essential for his/her job. |
Examination |
| LO-3 | Analyze and interpret the R&D activities of the Pharmaceutical Industry in the world and in Turkey, and the annual changes on the basis of box and value. |
PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility PO-13 Medical Promotion and Marketing monitors events and developments related to the agenda of the country and the world will follow PO-16 Analyse the economic life and inner and outer environments of the enterprices. PO-17 Make mathematical calculations and analysis that essential for his/her job. |
Examination |
| LO-4 | Have basic knowledge of the Medical Device Industry in the world and in Turkey and can explain commercial data, cost components and future trends. |
PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility PO-5 Medical Promotion and Marketing is basic information related to the dependent and independent of the background using the LED PO-6 Medical Promotion and Marketing practices related to the health care team members to solve complex problems encountered and unforeseen will cooperate with PO-7 Life-long learning is conscious. PO-14 Having an experience of working with the other health disciplines |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Scope and importance of the pharmaceutical industry, Situation analysis of the global pharmaceutical industry, trade volume, R&D studies, Relationship and trends with technology, Current situation analysis of the Turkish pharmaceutical industry, sector size and growth components, market structure and sub-distributions of drugs, production and trade Comparison of the volume data of biotechnological drugs, distribution of drug expenditures according to treatment groups, Capacity utilization of the Turkish pharmaceutical industry, R&D Activities, Cost components, Future projection, Characteristics and basic issues of the Pharmaceutical Industry, The Medical Device Industry in the World and in Turkey Current status, Classification and importance of Medical Devices, Evaluation of trade data, Future projection of Medical Devices | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition, scope and importance of the pharmaceutical industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 2 | Dynamics, commercial data and trends of the World Pharmaceutical industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 3 | Trade volume of the World Pharmaceuticals industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 4 | The impact of demographic characteristics on the World Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 5 | Current status of Research and Development (R&D) in the World Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 6 | The relationship of the World Pharmaceuticals industry with health fields and clustering trends | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 7 | Developing countries and their current situation in the world pharmaceutical industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 8 | mid-term exam | |
| 9 | Current Situation of the Turkish Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 10 | Total size and annual growth rates of the Turkish Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 11 | Evaluation of the growth sources of the Turkish Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 12 | Structure of the Turkish Pharmaceutical Industry: Reference-Equivalent Drugs and Market Shares | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 13 | Production and Foreign Trade data of the Turkish Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 14 | Capacity utilization, R&D activities, future trends of the Turkish Pharmaceutical Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 15 | Features, commercial data and future trends of the World and Turkish Medical Device Industry | Lecture, Question-Answer, Controversial Lecture, Brainstorming |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Türkiye İlaç Sektörü Analizi ve 2023 Vizyonu. Hasan Bağcı Mehmet, Eylul 2019, Nobel Yayınevi | |
| 2 | İlaç Sektörü Raporu. SANAYİ VE VERİMLİLİK GENEL MÜDÜRLÜĞÜ Sektörel Raporlar ve Analizler Serisi. T.C. SANAYİ VE TEKNOLOJİ BAKANLIĞI, 2019. | |
| 3 | İlaç ve Eczacılık Ürünleri Sektör Raporu. Türkiye Cumhuriyeti-Ticaret Bakanlığı, 2021 | |
| Required Course instruments and materials | ||
| Computer, projector, board and pen. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 1 | 2 |
| b) Search in internet/Library | 4 | 1 | 4 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 6 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 6 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||