Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | TIBBİ TANITIM VE PAZARLAMA | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SONER METE (sonermete@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Effective to use basic information technology students face in their work lives. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows and Can Use Terminology and Definitions Used in the Pharmaceutical Industry |
PO-1 Medical Promotion and Marketing and access to basic scientific knowledge, assessment, and has to apply the knowledge. PO-6 Medical Promotion and Marketing practices related to the health care team members to solve complex problems encountered and unforeseen will cooperate with PO-7 Life-long learning is conscious. |
Examination |
| LO-2 | Knows the Duties and Responsibilities of the Product Promotion Representative in the Pharmaceutical Industry |
PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility PO-3 Profession knows about the ethical values and develops solutions by considering these values PO-8 Living with a sense of social responsibility within the social environment will contribute to the project and activities. PO-10 External appearance, demeanour, attitude and behaviour with the example of the community. |
Examination |
| LO-3 | Analyzes and Uses Social Style Models for Effective Communication |
PO-2 The basic level of knowledge and skills acquired in the field of Medical Promotion and Marketing, and evaluates the data using the comments, problems, identifies, analyzes, and the solution takes place for the planned studies / take responsibility PO-6 Medical Promotion and Marketing practices related to the health care team members to solve complex problems encountered and unforeseen will cooperate with PO-7 Life-long learning is conscious. |
Examination Oral Examination |
| LO-4 | Gains knowledge and experience about Inquiry, Asking Questions, Identifying Needs and Meeting Objections during the Interview in the Pharmaceutical Industry. |
PO-3 Profession knows about the ethical values and develops solutions by considering these values PO-6 Medical Promotion and Marketing practices related to the health care team members to solve complex problems encountered and unforeseen will cooperate with PO-14 Having an experience of working with the other health disciplines PO-15 Informing the relevant persons and institutions, transfering ideas and suggestions for solutions to problems in written and verbal by using basic knowledge and skills related issues in this field. PO-18 Gain research competency. |
Examination Oral Examination |
| LO-5 | Gains Knowledge about CV Preparation and Job Interview and Apply |
PO-4 As a species, duties, rights and responsibilities, and related laws, regulations, legislation, and act in accordance with the rules of professional ethics. PO-7 Life-long learning is conscious. PO-9 Acting in accordance with quality management and processes and involving in these processes. PO-15 Informing the relevant persons and institutions, transfering ideas and suggestions for solutions to problems in written and verbal by using basic knowledge and skills related issues in this field. |
Examination Quiz |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Stock control and registration, pharmacy programs, modules, data base, certified checks, accounting records, e-commerce. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Terminology and Definitions Used in the Pharmaceutical Industry | Lecture, question and answer |
| 2 | Market and Marketing in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 3 | Product Promotion Representative and Duties in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 4 | Promotion Preparation Stages in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 5 | Social Style Models for Effective Communication | Lecture, Role play, question and answer, group work, practice |
| 6 | Business Plan in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 7 | Introductory Interview in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 8 | mid-term exam | |
| 9 | Questioning and Asking Questions During an Interview in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 10 | Listening and Identifying Needs During Interviews in the Pharmaceutical Industry | Lecture, discussion, question and answer, group work, practice |
| 11 | Feature-Benefit, Lock-Main Benefit in Promotion | Lecture, discussion, question and answer, group work, practice |
| 12 | Post-Introduction Objection, Closing, Follow-up | Lecture, discussion, question and answer, group work, practice |
| 13 | Sales Force (team) Organization | Lecture, discussion, question and answer, group work, practice |
| 14 | Preparing a Resume, Cover Letter, Evaluation | Lecture, Skills Development Work, question and answer, group work, practice |
| 15 | Effective Interview Techniques | Lecture, Skills Development Work, group work, practice |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Yönetsel Bir Yaklaşım - Ömer Torlak, Remzi Altunışık - Beta - 2012 Ekim | |
| 2 | Tıbbi Mümessillik ve Yönetimi. Osman Ceylan, 2012, Nobel Tıp Kitapevi. | |
| Required Course instruments and materials | ||
| Computer, projector, board and pen. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 7 | 7 |
| b) Search in internet/Library | 1 | 7 | 7 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 8 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||