Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | CERAMIC AND GLASS | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MUHARREM BİROL AKALIN (birolakalin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Describe the differences of Ceramic marketing and Describe the methods and tools used in marketing of ceramic | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to Express the basic features of Ceramic marketing. |
PO-1 Have knowledge in the fields of art, design and ceramics, as well as the skills to put this knowledge in practice
PO-3 Design and create a product / a work / a process that will meet the needsor propose a solution toa problem, taking into account the restrictionsarising in the field of ceramics PO-6 Have professional and ethical responsibility in intellectual and artistic works |
Examination |
| LO-2 | Students will be able to express service marketing concept |
PO-1 Have knowledge in the fields of art, design and ceramics, as well as the skills to put this knowledge in practice
PO-2 Have research,experimentation, analysis,evaluationand interpretation ability PO-10 Develop a self-awareness of contemporary issues |
Examination |
| LO-3 | Students will be able to define the method of consumer behavior. |
PO-1 Have knowledge in the fields of art, design and ceramics, as well as the skills to put this knowledge in practice
PO-2 Have research,experimentation, analysis,evaluationand interpretation ability PO-3 Design and create a product / a work / a process that will meet the needsor propose a solution toa problem, taking into account the restrictionsarising in the field of ceramics |
Examination |
| LO-4 | Students will be able to define the method of consumer behavior. |
PO-1 Have knowledge in the fields of art, design and ceramics, as well as the skills to put this knowledge in practice
PO-2 Have research,experimentation, analysis,evaluationand interpretation ability PO-3 Design and create a product / a work / a process that will meet the needsor propose a solution toa problem, taking into account the restrictionsarising in the field of ceramics |
Examination Oral Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Explaining the importance ofthe ceramic industry. Refers to thedistinctivefeatures ofthe services marketed in the ceramic industry. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Philosophies | Lecture, question and answer. |
| 2 | Marketing İnformation Sysem | Lecture, question and answer. |
| 3 | Marketing Research | Lecture, question and answer. |
| 4 | Market concept and buyer behaviour | Lecture, question and answer. |
| 5 | Promotion strategy | Lecture, question and answer. |
| 6 | Market segmentation and target market | Lecture, question and answer. |
| 7 | Product planning and developing | Lecture, question and answer. |
| 8 | mid-term exam | |
| 9 | Pricing strategy | Lecture, question and answer. |
| 10 | Distributions decions | Lecture, question and answer. |
| 11 | Distributions decions | Lecture, question and answer. |
| 12 | International marketing | Lecture, question and answer. |
| 13 | International marketing | Lecture, question and answer. |
| 14 | Relationship marketing | Lecture, question and answer. |
| 15 | Relationship marketing | Lecture, question and answer. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 15 | 30 |
| Outside Class | |||
| a) Reading | 1 | 1 | 1 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 5 | 25 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 74 | ||