Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS MANAGEMENT (PHD) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | FERDA ÜSTÜN (ferdakervanci@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | ŞEVKİ ÖZGENER, KORHAN KARACAOĞLU, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Integrate strategic and functional business areas in making decisions; Give information about strategic management process and strategic alternatives. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Be able to tell about basic concepts and process of strategic management. |
PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Examination Presentation Performance Project |
| LO-2 | Be able to discuss contemporary concepts dealing with strategic management. |
PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. |
Examination Presentation Performance Project |
| LO-3 | Be able to compare differences between strategic management and functional management. |
PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary. |
Examination Presentation Performance Project |
| LO-4 | Be able to explain mistakes that are done in strategic planning process and solutions offers of mistakes. |
PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields. PO-7 The candidate can search theoretical and practical knowledge and skills which can gained in the field of Business Administration, can determine these knowledge and skills how it is used in practice and field analysis, can adapt and analyze these knowledge and skills, can make critical decisions, and can apply by reaching synthesis. PO-9 As a good academician and researcher, the candidate can learn to look critically to new subjects, to new developments in the field of Business Administration, to related other topics. Also, he/she can improve his/her questioning and exploratory aspects. |
Examination Presentation Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic conceps of strategic management; strategic decision-making; model of strategic management; SWOT Analysis (External and internal environment analyses); Strategic alternatives (basic strategies, competitive strategies, functional strategies, global strategies); evaluation of alternatives and choose of strategies, strategic management, strategic management in public and private sector, corporate governance, case studies. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Strategic management and basic concepts | Lecture |
| 2 | Features of strategic management, advantages and disadvantages of strategy | Lecture |
| 3 | Differences between strategic management and functional management | Lecture |
| 4 | Concept of aim, basic aims of business (economic and social aims); Strategic intent hierarchy | Lecture |
| 5 | SWOT analysis (Internal environment analysis) | Lecture |
| 6 | SWOT analysis (External environment analysis) | Lecture |
| 7 | Determining of strategy, basic business strategy, competitive strategy, functional strategies | Lecture |
| 8 | mid-term exam | |
| 9 | Selecting of strategy, 7S analysis | Lecture |
| 10 | Application of strategy | Lecture |
| 11 | Strategic control | Lecture |
| 12 | Contemporary strategic concepts | Lecture |
| 13 | Mistakes that are done in strategic planning process and solutions offers of mistakes | Lecture |
| 14 | Corporate governance | Lecture |
| 15 | Case study | Lecture |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Ülgen, Hayri; Kadri Mirze; İşletmelerde Stratejik Yönetim; Literatür Yayıncılık, İstanbul 2008. | |
| 2 | “Strategic Management: Competitiveness and Globalization”, Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson, Fifth Edition, Hardcover: Southern West, 2006. | |
| Required Course instruments and materials | ||
| Projection, Essays and Case Studies. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 3 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 3 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 12 | 60 |
| b) Search in internet/Library | 3 | 10 | 30 |
| c) Performance Project | 3 | 4 | 12 |
| d) Prepare a workshop/Presentation/Report | 3 | 1 | 3 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 3 | 15 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 182 | ||