Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / İŞLD659 - BUSINESS MANAGEMENT (PHD)

Code: İŞLD659 Course Title: MARKETING ETHICS Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 3rd Cycle Degree Programme
Type of Course Optional
Department BUSINESS MANAGEMENT (PHD)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SUZAN ÇOBAN (suzan@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The purpose of the course is to analyze ethical problems within the marketing decisions and present ethical marketing perspectives.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can define ethical problems in marketing mix PO-1 The candidate can understand, analyze and interpret the basic concepts and functions of Business Science in expertise level, and can apply this ability in one or more fields such as Management and Organization, Marketing, Production Management, Quantitative Methods, Accounting and Finance in expertise level.
PO-2 The candidate will learn the different perspectives about numerous theories, models and paradigms that have developed in business fields such as management and organization, organizational behavior, marketing, finance, accounting, human resources, production management, quantitative methods, and the candidate can gain knowledge and skills to evaluate, interpret and criticize scientific studies and researches,which are presented in various scientific meetings, in these fields.
 		Examination
LO-2 Can make original research about ethics. PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress.
PO-4 The candidate brings new grounds in the field of business administration by providing original scientific studies, and develops a new scientific method or applies to known methods into different fields, and contributes to national and international literature.
 		Presentation
LO-3 Can explain ethical standards and codes. PO-5 The candidate can understand the Department of Business Administration`s disciplines interaction with each other and the Department of Business Administration interaction with other departments. Also, the candidate can evaluate various topics with new perspectives and study interdisciplinary.
Examination
LO-4 Can define ethical marketing. PO-3 The candidate can do an original scientific/ academic researches independently or jointly with other researchers in business administration field and other social sciences` fields by using the most recent improvements in research methods, and gain knowledge, skills and responsibility to publish the results of research in books, articles and reports, to present in the scientific environment discussion such as conference and congress.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Ethics, moral and marketing ethics concepts, social responsibility and marketing ethics, ethics and ethical codes in strategic marketing management, target market selection, product, price promotions, supply chain management and ethics
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Ethics, moral and marketing ethics concepts Teaching, questions&answers
2 Social responsibility and marketing ethics Teaching, questions&answers and discussion
3 Ethics in strategic marketing process Teaching, questions&answers and discussion
4 Marketing management and ethics Teaching, questions&answers
5 Ethical Codes Teaching, questions&answers and discussion
6 Ethical problems in target market selection Teaching, questions&answers and discussion
7 Making a research regarding ethical problems in marketing mix elements Seminar presentation
8 mid-term exam
9 Product decisions and ethics Teaching, questions&answers and discussion
10 Promotion decisions and ethics: ethics in advertising Teaching, questions&answers and discussion
11 Ethical personal selling and sales development Teaching, questions&answers and discussion
12 Public relations and ethics Teaching, questions&answers and discussion
13 Ethics in Supply Chain Management Teaching, questions&answers and discussion
14 Consumer Ethics Teaching, questions&answers and discussion
15 Making an original research about ethics Seminar presentation
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Ural,T., İşletme ve Pazarlama Etiği, Detay Yay., Ankara, 2003
2 Ay, C.. vd.(editör), Pazarlamada Etik Yaklaşımlar, Detay Yayıncılık, Ankara, 2010
Required Course instruments and materials
Projector, text book, white board.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 10 40
       b) Search in internet/Library 3 10 30
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 8 2 16
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 5 4 20
mid-term exam 1 1 1
Own study for final exam 5 4 20
final exam 1 1 1
0
0
Total work load; 170