Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to increase the gains of the students about concepts related to tourism promotion, tourism promotion plan, promotional tools, and Turkey's promotional activities. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | may know the concept of tourism promotion |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. |
Examination Presentation Performance Project Term Paper |
| LO-2 | can prepare a tourism promotion plan |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Examination Presentation |
| LO-3 | Can explain the tools used in tourism promotion |
PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Examination Presentation |
| LO-4 | may explain Turkey's tourism promotion strategy |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| the concept of tourism promotion, promotion process, promotional tools, Turkey's promotional activities | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | General information about marketing | Lecturing, Question- Answer, Discussion |
| 2 | General information about tourismq marketing | Lecturing, Question- Answer, Discussion |
| 3 | Marketing process and marketing mix in tourism | Lecturing, Question- Answer, Discussion |
| 4 | The method of promotion. | Lecturing, Question- Answer, Discussion |
| 5 | The elements of promotion mix | Lecturing, Question- Answer, Discussion |
| 6 | Touristic promotion | Lecturing, Question- Answer, Discussion |
| 7 | Promotion strategies. Review of course | Lecturing, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Metots of touristic promotion | Project Presentation, Question- Answer, Discussion |
| 10 | Metots of touristic promotion | Project Presentation, Question- Answer, Discussion |
| 11 | Metots of touristic promotion | Project Presentation, Question- Answer, Discussion |
| 12 | Metots of touristic promotion | Project Presentation, Question- Answer, Discussion |
| 13 | Metots of touristic promotion | Project Presentation, Question- Answer, Discussion |
| 14 | Metots of touristic promotion | Project Presentation, |
| 15 | General assessment of the course | Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Tavmergan. İ. P. ve Meriç P. Ö. (2002) Turizmde Tanıtma ve Halkla İlilşkiler.Turhan Kitabevi, Ankara. | |
| Required Course instruments and materials | ||
| PowerPoint presentations, computer,projection. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 3 | 30 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 9-14 | 18 | 10 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 3 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 14 | 42 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 3 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 6 | 3 | 18 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 189 | ||