Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM AKIN ÖZEN (akin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | EBRU GÜNEREN, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to teach students a strategic perspective allowing them to harmonize marketing plans and marketing mix elements on today’s internet and social media driven environment. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can analyze the marketing environment by developing understanding on the concept of e-marketing, |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Understand and apply the national and international legal regulations relevant to tourism. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. |
Examination Presentation |
| LO-2 | can develop electronic marketing strategies on online consumer behavior, segmentation, targeting, positioning and differentiation |
PO-1 Have a deeper understanding of tourism and its related fields. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| LO-3 | can analyze online offer, online value, the internet for distribution and e-marketing communication |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| The focus of this course is on the Internet and other technologies that have had a profound effect on marketing implementations. Included topics are as follows: marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition and context of e-marketing | lecturing and class discussions |
| 2 | E-marketing environment | lecturing and class discussions |
| 3 | E-marketing strategy | lecturing and class discussions |
| 4 | Student presentations | lecturing and class discussions |
| 5 | Student presentations | lecturing and class discussions |
| 6 | online offer | lecturing and class discussions |
| 7 | Student presentations | lecturing and class discussions |
| 8 | mid-term exam | |
| 9 | The internet for distribution | lecturing and class discussions |
| 10 | Student presentations | lecturing and class discussions |
| 11 | online value | lecturing and class discussions |
| 12 | Student presentations | lecturing and class discussions |
| 13 | E-marketing communication | lecturing and class discussions |
| 14 | Customer relationship management | lecturing and class discussions |
| 15 | Student presentations | lecturing and class discussions |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Judy Strauss, Raymond Frost, E-Marketing, 7th Ed. Prentice Hall | |
| 2 | İbrahim Kırçova (2012), İnternette Pazarlama, Beta Yayınevi | |
| 3 | Rapidminer ile Uygulamalı Veri Madenciliği Pusula yayıncılık | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 6 | 12 | 72 |
| b) Search in internet/Library | 3 | 12 | 36 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 10 | 1 | 10 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 2 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 2 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 182 | ||