Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to cover successful business models that needed for developing service industries which dominate the expanding world economy and technology continues to evolve in dramatic ways. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can understand the importance of services to the world economy and analyze its role on marketing strategies |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| LO-2 | can analyze and understand product, price, place and promotion strategies that makes service companies successful. |
PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| LO-3 | can understand and explain the importance of service quality and service encounters. |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| This course is designed to explain the nature of services, the product, distribution, pricing and communication strategies that are needed for developing successful business model. There are also three key issues in implementing and managing effective services marketing. They are service quality, managing capacity and demand and managing service encounters and moments of truth. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The service as a concept. Services today and classifications of services. | Lecturing and class discussions |
| 2 | services marketing and traditional marketing mix: product | Lecturing and class discussions |
| 3 | services marketing and traditional marketing mix: distribution | Lecturing and class discussions |
| 4 | services marketing and traditional marketing mix: price | Lecturing and class discussions |
| 5 | services marketing and traditional marketing mix: advertising and sales promotion | Lecturing and class discussions |
| 6 | services marketing and traditional marketing mix: personal sales, P&R and direct marketing | Lecturing and class discussions |
| 7 | overall evaluation | Lecturing and class discussions |
| 8 | mid-term exam | |
| 9 | Augmented marketing mix: people | Lecturing and class discussions |
| 10 | Augmented marketing mix: process | Lecturing and class discussions |
| 11 | Augmented marketing mix: physical evidences | Lecturing and class discussions |
| 12 | service quality | Lecturing and class discussions |
| 13 | capacity and demand management | Lecturing and class discussions |
| 14 | managing service encounters and moments of truth | Lecturing and class discussions |
| 15 | overall evaluation | Lecturing and class discussions |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Lovelock & Wirtz, Services Marketing 7/E, 2011, Pearson | |
| 2 | Kozak, Özel ve Yüncü, Hizmet Pazarlaması, 2011, Detay Yayıncılık | |
| 3 | Öztürk, Sevgi Ayşe., Hizmet Pazarlaması, 2011, Ekin Yayınevi | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 6 | 14 | 84 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 10 | 1 | 10 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 2 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 2 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 186 | ||