Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 3rd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EDA ÖZGÜL KATLAV (edaozgul@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | EDA ÖZGÜL KATLAV, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course aims to enhance the knowlege about international promotion in tourism, promotion planinng, the instruments and the activities of the Turkey and other countries. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows the activities to be planned in a destination within the scope of international promotion |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-5 Have a detailed understanding of tourism policies and plans both at macro and micro levels. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
| LO-2 | Know-date activities for international promotion in the world and Turkey |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Examination Presentation |
| LO-3 | can inform about the instruments of international tourism promotion |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. |
Examination Presentation |
| LO-4 | Knowledge of the institutions concerned with the international publicity will be in Turkey |
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The concept of Promotion in tourism, the international tourism promotion progress, instruments and Turkish Tourism Promotion Strategies (2023) | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | An overview of tourism development in Turkey | Narrative Method |
| 2 | Introduction to promotion, tourism promotion and other related concepts | Narrative Method |
| 3 | International tourism promotion plan and stages of it | Project Presentation, Question- Answer, Discussion |
| 4 | International tourism promotion plan and stages of it | Project Presentation, Question- Answer, Discussion |
| 5 | The tools used in tourism promotion-Advertising | Project Presentation, Question- Answer, Discussion |
| 6 | The other tools used in international tourism promotion (public relations, lobbying, and fairs etc.) | Project Presentation, Question- Answer, Discussion |
| 7 | Rules that must be followed for a successful international tourism promotion | Project Presentation, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Turkey's international tourism promotional activities | Project Presentation, Question- Answer, Discussion |
| 10 | Turkey's international tourism promotional activities | Project Presentation, Question- Answer, Discussion |
| 11 | The role and importance of General Directorate of Promotion in Turkey's international tourism promotion | Project Presentation, Question- Answer, Discussion |
| 12 | Turkey's official tourism portal (goturkey.com) and other relevant institutions' and organizations' promotional activities | Project Presentation, Question- Answer, Discussion |
| 13 | Turkey's official tourism portal (goturkey.com) and other relevant institutions' and organizations' promotional activities | Project Presentation, Question- Answer, Discussion |
| 14 | Objectives and targets for the promotion of tourism in Turkey Tourism Strategy (2023) | Project Presentation, Question- Answer, Discussion |
| 15 | General assessment of the course | Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Turizmde Politika ve Stratejiler (2018), Orhan Batman (Editör), Seçkin Yayıncılık: | |
| 2 | Harris, G. ve Katz, K. (1999), Promoting International Tourism, Atlantic Publishers&Dist. | |
| Required Course instruments and materials | ||
| PowerPoint presentations, Internet resources, Tavmergan. ?. P. ve Meriç P. Ö. (2002) Turizmde Tan?tma ve Halkla ?lil?kiler.Turhan Kitabevi, Ankara. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 10 | 10 | 100 |
| b) Search in internet/Library | 5 | 5 | 25 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 2 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 5 | 2 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 189 | ||