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Year/Semester of Study | 1 / Fall Semester | ||||
Level of Course | 3rd Cycle Degree Programme | ||||
Type of Course | Optional | ||||
Department | TOURISM MANAGEMENT (DOCTORATE DEGREE) | ||||
Pre-requisities and Co-requisites | None | ||||
Mode of Delivery | Face to Face | ||||
Teaching Period | 14 Weeks | ||||
Name of Lecturer | EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr) | ||||
Name of Lecturer(s) | |||||
Language of Instruction | Turkish | ||||
Work Placement(s) | None | ||||
Objectives of the Course | |||||
The aim of the course is to develop competences about the effect of postmodernism on the marketing theory and applications in a changing world. |
Learning Outcomes | PO | MME | |
The students who succeeded in this course: | |||
LO-1 | Able toiIdentify the effects of postmodernism on the marketing applications |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination Presentation |
LO-2 | Able to evaluate the postmodern marketing approaches in the tourism industry |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. |
Examination Presentation |
LO-3 | Able to conduct research on postmodern marketing applications in terms of tourism enterprises by using scientific methods |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents | ||
In a changing world, the impact of the socio-economic stages on the society, transition from modern world to the postmodern world and the effect of this transition to the marketing field. | ||
Weekly Course Content | ||
Week | Subject | Learning Activities and Teaching Methods |
1 | Examining the role of socio-economic developments in the history of world civilization | Lecturing and class discussions |
2 | Comparing the Fordism and Post-Fordism understandings in terms of postmodernism | Lecturing and class discussions |
3 | Discussions on the basic characteristics of postmodernism. | Lecturing and class discussions |
4 | Discussions on the variations of consumption and consumer concepts in terms of postmodernism | Lecturing and class discussions |
5 | Student presentations | Lecturing and class discussions |
6 | Student presentations | Lecturing and class discussions |
7 | Student presentations | Lecturing and class discussions |
8 | mid-term exam | |
9 | Discussion on the effects of understanding of postmodern consumption on marketing strategies | Lecturing and class discussions |
10 | Discussions on the paradigms of postmodern tourism in terms of production types, variety of tourism and touristic products. | Lecturing and class discussions |
11 | Discussions on the paradigms of postmodern tourism in terms of production types, variety of tourism and touristic products (continued) | Lecturing and class discussions |
12 | Discussions on the nature of postmodern contemporary marketing practices (continued) | Lecturing and class discussions |
13 | Student presentations | Lecturing and class discussions |
14 | Student presentations | Lecturing and class discussions |
15 | final exam | |
Recommend Course Book / Supplementary Book/Reading | ||
1 | Yavuz Odabaşı. (2012). Postmodern Pazarlama, 3. Baskı, MediaCat, İstanbul | |
2 | Alvin Toffler. (2008). Üçüncü Dalga Koridor Yayıncılık, 4, İstanbul. | |
3 | Alistair Williams. (2002). Understanding the Hospitality Consumer. Routledge | |
4 | Stephen Brown. (2008). “Postmodern Marketing” The Marketing Book Kitabı içinde (Editör: Baker, M. J., & Hart, S. J.). Routledge | |
5 | Ashok Ranchhod and Calin Gurau. (2007). Marketing Strategies: A Contemporary Approach, Harlow: Prentice Hall, | |
Required Course instruments and materials | ||
Assessment Methods | |||
Type of Assessment | Week | Hours | Weight(%) |
mid-term exam | 8 | 1 | 40 |
Other assessment methods | |||
1.Oral Examination | |||
2.Quiz | |||
3.Laboratory exam | |||
4.Presentation | |||
5.Report | |||
6.Workshop | |||
7.Performance Project | |||
8.Term Paper | |||
9.Project | |||
final exam | 16 | 1 | 60 |
Student Work Load | |||
Type of Work | Weekly Hours | Number of Weeks | Work Load |
Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
Outside Class | |||
a) Reading | 8 | 11 | 88 |
b) Search in internet/Library | 2 | 11 | 22 |
c) Performance Project | 0 | ||
d) Prepare a workshop/Presentation/Report | 0 | ||
e) Term paper/Project | 10 | 1 | 10 |
Oral Examination | 0 | ||
Quiz | 0 | ||
Laboratory exam | 0 | ||
Own study for mid-term exam | 5 | 2 | 10 |
mid-term exam | 2 | 1 | 2 |
Own study for final exam | 5 | 2 | 10 |
final exam | 2 | 1 | 2 |
0 | |||
0 | |||
Total work load; | 186 |