Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TUİ619 - TOURISM MANAGEMENT (DOCTORATE DEGREE)

Code: TUİ619 Course Title: POSTMODERN MARKETING Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 3rd Cycle Degree Programme
Type of Course Optional
Department TOURISM MANAGEMENT (DOCTORATE DEGREE)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of the course is to develop competences about the effect of postmodernism on the marketing theory and applications in a changing world.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Able toiIdentify the effects of postmodernism on the marketing applications PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-7 Develop and apply competitive strategies relevant to tourism management.
Examination
Presentation
LO-2 Able to evaluate the postmodern marketing approaches in the tourism industry PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others.
Examination
Presentation
LO-3 Able to conduct research on postmodern marketing applications in terms of tourism enterprises by using scientific methods PO-1 Have a deeper understanding of tourism and its related fields.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-10 Analyze, critically interpret and evaluate the knowledge and skills they have gained.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
In a changing world, the impact of the socio-economic stages on the society, transition from modern world to the postmodern world and the effect of this transition to the marketing field.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Examining the role of socio-economic developments in the history of world civilization Lecturing and class discussions
2 Comparing the Fordism and Post-Fordism understandings in terms of postmodernism Lecturing and class discussions
3 Discussions on the basic characteristics of postmodernism. Lecturing and class discussions
4 Discussions on the variations of consumption and consumer concepts in terms of postmodernism Lecturing and class discussions
5 Student presentations Lecturing and class discussions
6 Student presentations Lecturing and class discussions
7 Student presentations Lecturing and class discussions
8 mid-term exam
9 Discussion on the effects of understanding of postmodern consumption on marketing strategies Lecturing and class discussions
10 Discussions on the paradigms of postmodern tourism in terms of production types, variety of tourism and touristic products. Lecturing and class discussions
11 Discussions on the paradigms of postmodern tourism in terms of production types, variety of tourism and touristic products (continued) Lecturing and class discussions
12 Discussions on the nature of postmodern contemporary marketing practices (continued) Lecturing and class discussions
13 Student presentations Lecturing and class discussions
14 Student presentations Lecturing and class discussions
15 final exam
Recommend Course Book / Supplementary Book/Reading
1 Yavuz Odabaşı. (2012). Postmodern Pazarlama, 3. Baskı, MediaCat, İstanbul
2 Alvin Toffler. (2008). Üçüncü Dalga Koridor Yayıncılık, 4, İstanbul.
3 Alistair Williams. (2002). Understanding the Hospitality Consumer. Routledge
4 Stephen Brown. (2008). “Postmodern Marketing” The Marketing Book Kitabı içinde (Editör: Baker, M. J., & Hart, S. J.). Routledge
5 Ashok Ranchhod and Calin Gurau. (2007). Marketing Strategies: A Contemporary Approach, Harlow: Prentice Hall,
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 8 11 88
       b) Search in internet/Library 2 11 22
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 10 1 10
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 5 2 10
mid-term exam 2 1 2
Own study for final exam 5 2 10
final exam 2 1 2
0
0
Total work load; 186