Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / BF 217 - BANKING AND FINANCE

Code: BF 217 Course Title: COMMUNICATION Theoretical+Practice: 3+0 ECTS: 4
Year/Semester of Study 2 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department BANKING AND FINANCE
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer CEYLAN BOZPOLAT (cakdogan@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Defines what communication; It shows how it works in different personal and social level; Explain the basic dynamics and the basic concepts of communication in the communication process; politics, economy, culture, exhibits the relationship between social space and communication tools.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can define different types and different levels communication PO-24 Has the competence to question information within the framework of scientific thinking, open to world cultures, respectful to different beliefs, thoughts, and lifestyles.
 		Examination
LO-2 Can define the relationship between language and culture PO-24 Has the competence to question information within the framework of scientific thinking, open to world cultures, respectful to different beliefs, thoughts, and lifestyles.
 		Examination
LO-3 Can recognizes the globalization process in terms of mass communication PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
PO-24 Has the competence to question information within the framework of scientific thinking, open to world cultures, respectful to different beliefs, thoughts, and lifestyles.
 		Examination
LO-4 Can distinguish between the basic elements of democracy with the media. PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
PO-24 Has the competence to question information within the framework of scientific thinking, open to world cultures, respectful to different beliefs, thoughts, and lifestyles.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The concept of communication,contact the basic components structure and functioning of media institutions, various communication tools and possibilities offered by tool
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Tanışma ve dersin tanıtımı Interview
2 The concept of communication, communication types. The main features of mass communication, mass media. Lecture Method, Discussion Method
3 Drawing a general framework for the two main schools of communication studies. Lecture Method, Discussion Method
4 Semiotics School: Communication, meaning and indicators. Lecture Method, Discussion Method
5 Meaning, discussing the relationship between meaning and language. Lecture Method, Discussion Method
6 Meaning, discussing the relationship between meaning and language. Lecture Method, Discussion Method
7 Communication, explaining the relationship between representation and ideology. Lecture Method, Discussion Method
8 mid-term exam
9 Communication, explaining the relationship between representation and ideology. Lecture Method, Discussion Method
10 Communication, explaining the relationship between representation and ideology. Lecture Method, Discussion Method
11 Institutional structure and functioning of the media. Lecture Method, Discussion Method
12 General evaluation Discussion Method
13 Media and democracy. Lecture Method, Discussion Method
14 General evaluation Discussion Method
15 Case of Study Case Study Method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 John Fiske (1996). İletişim Çalışmalarına Giriş. Çev., Süleyman İrvan. Ankara: Bilim ve Sanat
2 Ünsal Oskay (2007). İletişimin ABC’si. İstanbul: Der Yay.
3 Erol Mutlu (2008). İletişim Sözlüğü.Ankara: Ayraç.
Required Course instruments and materials
Computer, Projector, Books

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 3 7 21
       b) Search in internet/Library 3 7 21
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 5 20
mid-term exam 1 1 1
Own study for final exam 4 5 20
final exam 1 1 1
0
0
Total work load; 126