Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF HACI BEKTAŞ VELİ / BİL218 - COMPUTER PROGRAMMING

Code: BİL218 Course Title: INTERNET ADVERTISING Theoretical+Practice: 2+1 ECTS: 4
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department COMPUTER PROGRAMMING
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer AYŞE ATA (ayseata@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The concepts of internet advertising and internet marketing are taught the place and the importance of internet advertising.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 The concepts of internet advertising and internet marketing are taught the place and the importance of internet advertising PO-50 Have knowledge about internet advertising.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The basics of Internet advertising and digital marketing methods, strategic use of internet advertising types, informing about alternative marketing channels, creating and managing advertising models that contribute to SEO. In addition, internet law can ensure that the highest efficiency is obtained from the campaigns.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Definition and development of Internet advertising Narration, Question and Answer, Problem Solving
2 Actors in Internet advertising Narration, Question and Answer, Problem Solving
3 Internet marketing and consumer behavior on the internet Narration, Question and Answer, Problem Solving
4 Internet Marketing and Advertising Narration, Question and Answer, Problem Solving
5 Google Adwords, Google Adsense, Google Analytics, Google Keywords, Google Trends Narration, Question and Answer, Problem Solving
6 Internet culture Narration, Question and Answer, Problem Solving
7 Internet advertising models Narration, Question and Answer, Problem Solving
8 mid-term exam
9 Viral advertising and viral marketing Narration, Question and Answer, Problem Solving
10 Guerilla Marketing Methods. Advertising on social media platforms Narration, Question and Answer, Problem Solving
11 Hypergravity and virtual marketing Narration, Question and Answer, Problem Solving
12 Internet user profiles and target audience on the internet Narration, Question and Answer, Problem Solving
13 internet advertising payment. Measuring in internet advertising Variety of Internet advertising cost calculation Variety of Narration, Question and Answer, Problem Solving
14 E-mail advertising and Web 2.0 advertising Narration, Question and Answer, Problem Solving
15 Examples of internet advertising campaigns Narration, Question and Answer, Problem Solving
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Odabaşı, Koray ve Korhan Odabaşı, Internette Pazarlama ve Sosyal Medya Stratejileri, 2010.
2 Mestçi, Aytaç, İnternette Reklamcılık, Pusula Yayıncılık, İstanbul, 2013.
Required Course instruments and materials
Course Book, Projector,Computer

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 1 14 14
       b) Search in internet/Library 4 14 56
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 1 2
mid-term exam 1 1 1
Own study for final exam 2 2 4
final exam 1 1 1
0
0
Total work load; 120