Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | HEALTH TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ARİF NİHAT SAMUR (asamur@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to explain the concepts and applications of public relations discipline from the perspective of health enterprises. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Define the importance and function of public relations in communication and communication process. |
PO-8 Become a well-communicable, tolerant and patient PO-17 Healthy tourism management technicians who are patient, self-confident, respectful to themselves and their environment, able to communicate easily and effectively and watch professional developments will be trained. |
Examination Performance Project |
| LO-2 | Explain the concept of public relations, its features and why it is necessary. |
PO-22 Gains knowledge about the basic concepts in the field of tourism. |
Examination Performance Project |
| LO-3 | Gain the ability to analyze the causes of deficiencies and mistakes in practice. |
PO-7 Think flexible and innovate.
PO-11 It uses the information it has gained in an effective way in the protection, development and maintenance of tourism. PO-20 Become the greatest supporters and developers of health tourism, which is one of the popular types of tourism today. |
Examination Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Historical development of public relations, issues that make relations important in health tourism businesses, public relations recognition and promotion activities in health tourism institutions. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of communication and public relations | Lecture, discussion and discussion |
| 2 | Historical development of communication and public relations | Lecture, discussion and discussion |
| 3 | Reasons for the need for communication and public relations in health services | Lecture, discussion and discussion |
| 4 | Objectives of public relations in health services | Lecture, discussion and discussion |
| 5 | Communication in health services and aims pursued in public relations | Lecture, discussion and discussion |
| 6 | The place of communication and public relations in general organization in health service providers | Lecture, discussion and discussion |
| 7 | Communication and public relations in hospitals | Lecture, discussion and discussion |
| 8 | mid-term exam | |
| 9 | Development of the Communication and Public Relations program | Lecture, discussion and discussion |
| 10 | Communication and public relations activities; introduction, recognition | Lecture, discussion and discussion |
| 11 | Communication and public relations activities: lobbying, sponsorship, image creation | Lecture, discussion and discussion |
| 12 | Practice areas of communication and public relations | Lecture, discussion and discussion |
| 13 | Tools, tools and methods used in communication and public relations | Lecture, discussion and discussion |
| 14 | Problems in communication and public relations practices in health institutions | Lecture, discussion and discussion |
| 15 | Discussion and evaluation | Lecture, discussion and discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | • Hasan Tutar, M. Kemal Yılmaz Genel İletişim-Kavramlar ve Modelleri | |
| Required Course instruments and materials | ||
| course book, lecture notes, slide presentation and internet | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 5 | 15 |
| b) Search in internet/Library | 3 | 3 | 9 |
| c) Performance Project | 2 | 3 | 6 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 2 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 2 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||