Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MERAL DURSUN (meraldursun@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can be able to understand integrative nature of strategic management |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Understand and apply the national and international legal regulations relevant to tourism. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. |
Examination |
| LO-2 | can be able to establish relationships between all functions of a business in developing strategy |
PO-1 Have a deeper understanding of tourism and its related fields. PO-6 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-7 Develop and apply competitive strategies relevant to tourism management. |
Examination |
| LO-3 | can be able to analysis the external and internal environment of a business |
PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-7 Develop and apply competitive strategies relevant to tourism management. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Strategic management and basic concepts | Lecturing Method, Question-Answer, Discussion |
| 2 | Strategic Management Process and Its Elements | Lecturing Method, Question-Answer, Discussion |
| 3 | External Environment Analysis | Lecturing Method, Question-Answer, Discussion |
| 4 | Business Analysis | Lecturing Method, Question-Answer, Discussion |
| 5 | Measurement of Environmental Elements and Determination Matrices | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 6 | Organizational Orientation | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 7 | Basic Strategies and Subgroups | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 8 | mid-term exam | |
| 9 | Senior Management Strategies: Corporate Strategies | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 10 | Business Management Strategies: Competitive Strategies | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 11 | Functional Strategies | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 12 | Techniques Used in the Application of Management Strategies | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 13 | Strategy Implementation 1: Business Structures and Systems | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 14 | Strategy Implementation 2: Management Styles, Shared Values, Human Resources and Business Capabilities | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 15 | Strategic Valuation and Control | Lecturing Method, Question-Answer, Discussion, Problem Solving, Literature Review |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Eren, E. 2010. Stratejik Yönetim ve İşletme Politikası. Beta Basım Yayım | |
| 2 | Dess, G. , Lumpkin, G.T., Eisner, A., McNamara, G. 2011. Strategic Management: Creating Competitive Advantages. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 2 | 14 | 28 |
| d) Prepare a workshop/Presentation/Report | 2 | 14 | 28 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 2 | 6 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 4 | 4 | 16 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||