Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this lesson is to supply defiency about human behaviours in the organization and also will be able to require the students needs in this matter | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can explain behaviour and its methodology |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination |
| LO-2 | can explain historical development of behaviour |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. |
Examination |
| LO-3 | can explain concepts that determine human behavior. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| In this course; Behavioral Science, Behavior and Individual Behavioral Model, Hierarchy of Needs, Behavioral Plane-Status and Role Behavior, Social Institutions, Culture, Personality, Learning, Motivation, Stress, Conflict, Attitudes and Leadership. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Behavioral Sciences and its relationship with other social sciences | Lecture, Discussion, Question & Answer |
| 2 | Behavioral Sciences and its relationship with other social sciences Psychoanalytic theory Psychosocial Personality Theory Theory of Humanist Personality | Lecture, Discussion, Question & Answer |
| 3 | Motivation and Motivation Theories | Lecture, Discussion, Question & Answer |
| 4 | Status-Role Behavior and Social Institutions | Lecture, Discussion, Question & Answer |
| 5 | Attitudes and Behavior | Lecture, Discussion, Question & Answer |
| 6 | Relationship between Culture and Behavior | Lecture, Discussion, Question & Answer |
| 7 | Learning and Learning Theories | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Emotions and Excitements | Lecture, Discussion, Question & Answer |
| 10 | Communication | Lecture, Discussion, Question & Answer |
| 11 | Groups | Lecture, Discussion, Question & Answer |
| 12 | Social Impact, Cohesion and Obedience | Lecture, Discussion, Question & Answer |
| 13 | Social Stratification and Social Change | Lecture, Discussion, Question & Answer |
| 14 | Social Stratification and Social Change | Lecture, Discussion, Question & Answer |
| 15 | Stress and Stress Management | Lecture, Discussion, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Eroğlu, F. (2004). Davranış bilimleri. İstanbul: Beta Yayınları. | |
| 2 | Güney, S. (2017). Davranış bilimleri. Ankara: Nobel Yayınları. | |
| 3 | Yılmazer, A., Eroğlu, C. (2008). Davranış bilimleri ve örgütsel davranış. Ankara: Detay Yayıncılık. | |
| Required Course instruments and materials | ||
| projection, cd, book | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 6 | 18 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||