Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The objective of this course is to understand the fundamentals of marketing and marketing process, the concept of the marketing mix, the environmental factors that affect the company's marketing program, the marketing information system and marketing research, types of marketing, market segmentation, positioning and selecting target markets and the role of ethics in marketing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can define the fundamental marketing concepts and principles |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Presentation |
| LO-2 | can explain relationships among marketing and macro-micro environmental factors. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Presentation |
| LO-3 | can explain market segmentation, positioning and selecting target markets. |
PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Presentation |
| LO-4 | can explain the marketing mix strategies that are possible for marketing managers. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
Examination Presentation |
| LO-5 | can recognize marketing information systems and marketing research applications |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. PO-9 Communicate efficiently and positively with their juniors and seniors. PO-12 Assist colleagues contribute to junior’s developments through continued education. PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Marketing concept, market and market environment, market segmentation, positioning and selecting target markets, marketing management, strategic marketing planning, consumer behaviors, marketing information system and marketing research, product and product management, price, distribution, promotion, electronic marketing, global marketing, services marketing, marketing ethics | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Marketing Concept | Lecture, Discussion, Question & Answer |
| 2 | Market and Market Environment | Lecture, Discussion, Question & Answer |
| 3 | Consumer Behaviors | Lecture, Discussion, Question & Answer |
| 4 | Marketing Information System and Marketing Research | Lecture, Discussion, Question & Answer |
| 5 | Market Segmentation, Positioning and Selecting Target markets | Lecture, Discussion, Question & Answer |
| 6 | Marketing Management, Strategic Marketing Planning | Lecture, Discussion, Question & Answer |
| 7 | Product and Product Management | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Price | Lecture, Discussion, Question & Answer |
| 10 | Promotion | Lecture, Discussion, Question & Answer |
| 11 | Distribution | Lecture, Discussion, Question & Answer |
| 12 | Wholesale and Retail | Lecture, Discussion, Question & Answer |
| 13 | Global Marketing | Lecture, Discussion, Question & Answer |
| 14 | Services Marketing | Lecture, Discussion, Question & Answer |
| 15 | Electronic Marketing | Lecture, Discussion, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip, M., Varinli, İ., & Gülmez, M. (2012). Güncel pazarlama yönetimi. Detay Yayıncılık. | |
| 2 | Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Pazarlama ilkeleri ve yönetimi. Beta. | |
| Required Course instruments and materials | ||
| Projection, textbook | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 3 | 9 |
| b) Search in internet/Library | 3 | 5 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 92 | ||