Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of course is to give information about advertising, to develop creative projects and to recognize the advertising industry in Turkey. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | They can explain advertising and media of advertising. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. |
Examination |
| LO-2 | Can explain the basic construction techniques of advertisings. |
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| LO-3 | Can explain the preproduction stages of advertising. |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| LO-4 | Can explain the production stages of advertising. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Examination |
| LO-5 | Can explain the post-production stages of advertising. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This course involves; definition of advertising, media of advertising,, characteristics of creative and effective commercial films, advertising and scenario analysis,advertising production techniques (camera, acting, lighting, editing, music, etc.), pre-production, production and post-production stages of advertising, examination of actual advertisements from around the world and our country. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of advertising | Lecture, Discussion, Question & Answer |
| 2 | Advertising channels. | Lecture, Discussion, Question & Answer |
| 3 | Characteristics of creative and effective advertising. | Lecture, Discussion, Question & Answer |
| 4 | The process of creative strategy. | Lecture, Discussion, Question & Answer |
| 5 | Advertising formats. | Lecture, Discussion, Question & Answer |
| 6 | The basic construction techniques of advertising | Lecture, Discussion, Question & Answer |
| 7 | The basic construction techniques of advertising | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Preproduction, production and post-production stages of advertising. | Lecture, Discussion, Question & Answer |
| 10 | Preproduction, production and post-production stages of advertising. | Lecture, Discussion, Question & Answer |
| 11 | Preproduction, production and post-production stages of advertising. | |
| 12 | TV advertising and scenario analysis. | Lecture, Discussion, Question & Answer |
| 13 | TV advertising and scenario analysis. | Lecture, Discussion, Question & Answer |
| 14 | Examination of actual advertisements from around the world and our country. | Lecture, Discussion, Question & Answer |
| 15 | Examination of actual advertisements from around the world and our country. | Lecture, Discussion, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | AVŞAR, Zakir, Müge ELDEN, (2005), Reklam ve Reklam Mevzuatı, Ankara: Piramit Yayıncılık. | |
| 2 | KOCABAŞ, Füsun, Müge ELDEN, (2004), Reklamcılık-Kavramlar, Kararlar, Kurumlar, İstanbul: İletişim Yayınları. | |
| 3 | DILLON, Jack, (1998), Reklamcı, Ankara: MediaCat Yayınları. | |
| 4 | Tayfur, Gıyasettin, (2008), Reklamcılık, Ankara, Nobel Yayın Dağıtım. | |
| 5 | Atatürk Üniversitesi Açıköğretim Fakültesi Yayını. ‘Reklamcılığa Giriş’. Erzurum, 2020 | |
| Required Course instruments and materials | ||
| Lecture notes and projection machine. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 8 | 16 |
| b) Search in internet/Library | 4 | 5 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||