Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT205 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT205 Course Title: MARKETING COMMUNICATION Theoretical+Practice: 2+1 ECTS: 3
Year/Semester of Study 2 / Fall Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of this course is to interpret the importance and scope of marketing communications, to explain the communication concept and process, to describe marketing communication and its tools.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 can interpret the importance and scope of marketing communications: PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-6 Work effectively both independently and with the others.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
Examination
Presentation
LO-2 can define the importance of marcom for corporates and consumers PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-6 Work effectively both independently and with the others.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
Examination
Presentation
LO-3 can desciribe advertising, public relations and publicity, sales promotion and personal selling as promotion mix of companies PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-6 Work effectively both independently and with the others.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-10 Have the ability to work under work load, stress and pressure.
PO-12 Assist colleagues contribute to junior’s developments through continued education.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
PO-16 Assist colleagues by doing the tasks apart from their own in extraordinary situations.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
Examination
Presentation
LO-4 can debate IMC and its importance for corporates. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Communication, marketing communications, public relations, advertising, sales promotion, personal selling, direct marketing, internet marketing, corporate identity, sponsorship, media planning, brand management, integrated marketin communications
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Marketing Communications Expression / Question-Answer
2 Promotion Concept Expression / Question-Answer
3 Advertising Expression / Question-Answer
4 Advertising Expression / Question-Answer
5 Personal Selling Expression / Question-Answer
6 Personal Selling Expression / Question-Answer
7 Public Relations Expression / Question-Answer
8 mid-term exam
9 Sales Promotion Expression / Question-Answer
10 Internet Marketing Expression / Question-Answer
11 Direct Marketing Expression / Question-Answer
12 Sponsorship Expression / Question-Answer
13 Brand Management Expression / Question-Answer
14 Media Planning Expression / Question-Answer
15 Integrated Marketin Communications Expression / Question-Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Odabaşı, Y., Oyman ,M. (2019); Pazarlama iletişimi yönetimi, Mediacat Yayınları.
2 Paşalı Taşoğlu, N. (2009). Pazarlama iletişimi. Detay Yayıncılık.
Required Course instruments and materials
Book, Lecture notes

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 0
       b) Search in internet/Library 4 10 40
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 5 10
mid-term exam 1 1 1
Own study for final exam 2 5 10
final exam 1 1 1
0
0
Total work load; 90