Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to inform the students about the media and communication tools and to introduce the aims, principles, procedures and planning methods of effective media planning. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can explain the concept of media and the functions of media |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination |
| LO-2 | can done effective media planning and implementation |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| LO-3 | can develop and implement the planning process for the media plan. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The definition of media planning,principles to follow when choosing media tools, relationship between media advertising and consumer, media planning activities, types of strategies in ad schedule, trace and reader measurement in printed media, basic concepts used in measurement, development of mass media in the world and in Turkey, The strengths and weaknesses of different media tools, the role of new media tools in media planning, organization of the media plan | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of media planning | Lecture, Discussion, Question & Answer |
| 2 | Principles to follow when choosing media tools | Lecture, Discussion, Question & Answer |
| 3 | Relationship between media advertising and consumer | Lecture, Discussion, Question & Answer |
| 4 | Media planning activities | Lecture, Discussion, Question & Answer |
| 5 | Types of strategies in the ad schedule | Lecture, Discussion, Question & Answer |
| 6 | Trace and reader measurement in printed media | Lecture, Discussion, Question & Answer |
| 7 | Basic concepts used in measurements | Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Determination of the effective frequency and level of access | Lecture, Discussion, Question & Answer |
| 10 | The development of mass media in the world and in Turkey | Lecture, Discussion, Question & Answer |
| 11 | Strengths and weaknesses of different media tools | Lecture, Discussion, Question & Answer |
| 12 | Strengths and weaknesses of different media tools | Lecture, Discussion, Question & Answer |
| 13 | The role of new media tools in media planning | Lecture, Discussion, Question & Answer |
| 14 | New media planning models | Lecture, Discussion, Question & Answer |
| 15 | Organization of the media plan | Lecture, Discussion, Question & Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Başal, B. (1998). Medya planlaması. İstanbul: Çantay Kitabevi. | |
| 2 | Dural,Ç., Dural, C. (1999). Medya planlaması ve reklam verenin ajans seçimi. İstanbul: Türkiye Gazeteciler Cemiyeti Yayıncılık. | |
| 3 | Gülbuğ, E. (2007). Reklam ve medya planlaması. İstanbul: Beta Basım Yayım Dağıtım. | |
| Required Course instruments and materials | ||
| Course book, computer, internet, presentation devices, sound system. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 3 | 5 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 4 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||