Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to teach the students how the stages of scientific public inquiry are occurring and how a research should be prepared until the analysis of the data from the topic selection. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can learn the research process |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination Presentation |
| LO-2 | Can analyze data |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination |
| LO-3 | can prepare report |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definitions, Subject and method selection in public opinion researches,choice of universe and sample in public opinion researches, data concept and data collection techniques, the choice of statistical technique to be used in data analysis, establishment and overview of the SPSS program, Encoding in survey studies, Data entry and data description into the SPSS program, Frequency analysis, Interpretation of frequency tables, Crosstab analysis, Interpretation of tables, Drawing graphics, Chi square analysis and interpretation, Correlation analysis and interpretation, T-test and interpretation | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definitions,Choice of subject and method in public opinion surveys | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 2 | Selection of the Universe and Sampling in Public Opinion Surveys, | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 3 | Data Comprehension and Data Collection Techniques | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 4 | Establishment and overview of the SPSS program | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 5 | Encoding in survey studies, Data entry and data description to SPSS program | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 6 | Frequency analysis, | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 7 | Interpretation of frequency tables | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 8 | mid-term exam | |
| 9 | Crosstab analysis, | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 10 | Interpretation of tables | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 11 | Drawing graphics | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 12 | T-test | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 13 | T-test and interpretation | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 14 | Chi square analysis and interpretation, | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 15 | Correlation analysis and interpretation | Lecture, Question & Answer, Group Work, Case Study, Problem Solving, Brain Storming |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Nakip, M.,Yaraş, E. (2016).Pazarlama araştırmalarına giriş, Seçkin Yayıncılık. | |
| 2 | Altunışık, R., Coşkun, R., Bayraktaroğlu, S., Yıldırım, E. (2012).Araştırma yöntemleri, Sakarya Kitabevi | |
| Required Course instruments and materials | ||
| Projection, course book | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 8 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 2 | 10 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 4 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||