Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT204 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT204 Course Title: PUBLIC RELATIONS CRISIS MANAGEMENT Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Compulsory
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr)
Name of Lecturer(s) NEŞE ACAR,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
This course examines crisis communication from a global perspective and evaluates the crisis management process as a vital component of the institution. The information that will be obtained from this derste will help students to manage crisis situations and, in general, their communication career.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can have the proficiency to manage the crisis. PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
Examination
LO-2 Can comprehend the crisis management and basic approaches. PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
Examination
LO-3 Can analyze the process of crisis, its causes and solutions. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Examination
LO-4 Can make crisis planning. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-6 Work effectively both independently and with the others.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Crisis management, stages, factors driving crisis, pre-crisis management, management and stages of crisis period, crisis communication plans, pre-crisis, crisis time and post-crisis people relations, human resources management in crisis period, public relations and communication in crisis period
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Definition of crisis and types of crisis Lecture, Discussion, Question & Answer, Practice-Practice, Case study
2 Crisis Periods, Crisis Period Features Lecture, Discussion, Question & Answer, Practice-Practice, Case study
3 Business Driven Factors Lecture, Discussion, Question & Answer, Practice-Practice, Case study
4 Crisis Management as a Process Lecture, Discussion, Question & Answer, Practice-Practice, Case study
5 Pre-crisis Management Lecture, Discussion, Question & Answer, Practice-Practice, Case study
6 Pre-crisis Management Lecture, Discussion, Question & Answer, Practice-Practice, Case study
7 Crisis Management and Steps Lecture, Discussion, Question & Answer, Practice-Practice, Case study
8 mid-term exam
9 Crisis Communication Plans Lecture, Discussion, Question & Answer, Practice-Practice, Case study
10 The Pre-crisis Crisis and Post-Crisis Public Relations Lecture, Discussion, Question & Answer, Practice-Practice, Case study
11 Human Resources Management in Crisis Lecture, Discussion, Question & Answer, Practice-Practice, Case study
12 Public Relations and Communication in Crisis Periods Lecture, Discussion, Question & Answer, Practice-Practice, Case study
13 Case Study Lecture, Discussion, Question & Answer, Practice-Practice, Case study
14 Case Study Lecture, Discussion, Question & Answer, Practice-Practice, Case study
15 Case Study Lecture, Discussion, Question & Answer, Practice-Practice, Case study
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Tutar, H.(2011). Kriz ve stres yönetimi. Seçkin Yayıncılık.
2 Aylin Pira, Ç.S.(2004). Kriz yönetimi. İletişim Yayınevi.
Required Course instruments and materials
Course book, computer, internet, presentation devices, sound system.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 3 5 15
       b) Search in internet/Library 3 5 15
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 5 15
mid-term exam 1 1 1
Own study for final exam 3 5 15
final exam 1 1 1
0
0
Total work load; 90