Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT208 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT208 Course Title: ENTERPRENEURSHIP Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer AYNUR KARAKOÇ (a.karakoc@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Between the developing and changing world, who increasingly important theoretical and practical work, making entrepreneurship in students a sense of entrepreneurship to place.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain concepts related to entrepreneurship. PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
Examination
LO-2 Can determine the factors of achievement in entrepreneurship. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Examination
LO-3 Can solve the problems related to entrepreneurship. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Entrepreneurship related concepts; The importance of entrepreneurship and development, characteristics of entrepreneurs, responsibilities of Entrepreneurs, Entrepreneurial types, reasons for being entrepreneurial, Entrepreneurship in success and failure causes, setting up a business idea and alternatives, Franchising and features, entrepreneurship examples from Turkey and the world
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Basic concepts of entrepreneurship and entrepreneurship Oral presentation, practice, discussion, presentation, homework
2 Historical Development of Entrepreneurship Oral presentation, practice, discussion, presentation, homework
3 Characteristics, goals and entrepreneurial abilities of the entrepreneur Oral presentation, practice, discussion, presentation, homework
4 Types and examples of entrepreneurship Oral presentation, practice, discussion, presentation, homework
5 Reasons to be an entrepreneur Oral presentation, practice, discussion, presentation, homework
6 Creativity in entrepreneurship Oral presentation, practice, discussion, presentation, homework
7 Franchising System, Features and Types Oral presentation, practice, discussion, presentation, homework
8 mid-term exam
9 Advantages of entrepreneurship Oral presentation, practice, discussion, presentation, homework
10 Disadvantages of entrepreneurship Oral presentation, practice, discussion, presentation, homework
11 Success factors in entrepreneurship Oral presentation, practice, discussion, presentation, homework
12 Venture financing Oral presentation, practice, discussion, presentation, homework
13 Support provided to entrepreneurs Oral presentation, practice, discussion, presentation, homework
14 Entrepreneurship in developed countries Oral presentation, practice, discussion, presentation, homework
15 Entrepreneurship in developing countries Oral presentation, practice, discussion, presentation, homework
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Anadolu Üniversitesi Açık Öğretim Fakültesi.(2019). Girişimcilik. Eskişehir.
Required Course instruments and materials
textbook, projection

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 4 8
       b) Search in internet/Library 2 4 8
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 5 15
mid-term exam 1 1 1
Own study for final exam 3 5 15
final exam 1 1 1
0
0
Total work load; 90