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Year/Semester of Study | 2 / Spring Semester | ||||
Level of Course | Short Cycle Degree Programme | ||||
Type of Course | Optional | ||||
Department | TOURIST GUIDING | ||||
Pre-requisities and Co-requisites | None | ||||
Mode of Delivery | Face to Face | ||||
Teaching Period | 14 Weeks | ||||
Name of Lecturer | SERKAN ZARO (serkanzaro@nevsehir.edu.tr) | ||||
Name of Lecturer(s) | GÜNAY EROL, | ||||
Language of Instruction | Turkish | ||||
Work Placement(s) | None | ||||
Objectives of the Course | |||||
This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
Learning Outcomes | PO | MME | |
The students who succeeded in this course: | |||
LO-1 | Student will be able to analyze the socio-cultural factors that are influencing consumers before purchase. |
PO-10 They communicate with their subordinates and superiors effectively . |
Examination |
LO-2 | Student will be able to establish the link between consumer identity and consumption. |
PO-18 Prepare reports regarding their task and present them to their seniors. |
Examination |
LO-3 | Student will be able to analyze what influences consumers during shopping. |
PO-9 Their contact force is high and they adapt to team work. PO-11 They have the ability to work under pressure, stress and business density. |
Examination |
LO-4 | They can produce effective solutions to matters which can will be live with customers |
PO-8 They analyze the problems faced by the tourism industry with the help of the theoretical and practical experience they gained and find solutions to them. PO-10 They communicate with their subordinates and superiors effectively . PO-11 They have the ability to work under pressure, stress and business density. |
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents | ||
Consumer Behavior. Perception, learning, motivation, identity concepts. Personality, lifestyle, attitude and attitude change concepts. Decision making process dynamics. Shopping and post-shopping customer relationship management. Group effects. Social classification. Global customer culture and subcultures. Cultural influences. | ||
Weekly Course Content | ||
Week | Subject | Learning Activities and Teaching Methods |
1 | Introduction to Course | Lecture method |
2 | Introduction to consumer behavior | Lecture method |
3 | Perception and Learning | Lecture method |
4 | Motivation | Lecture method |
5 | Identity | Lecture method |
6 | Personality and Lifestyles | Lecture method |
7 | Attitude and Attitude Change | Lecture method |
8 | mid-term exam | |
9 | Decision Making Process | Lecture method |
10 | Buying and Disposing | Lecture method |
11 | Group Influences | Lecture method |
12 | Social Class | Lecture method |
13 | Global consumer culture | Lecture method |
14 | Subcultures | Lecture method |
15 | Effects of culture | Lecture method |
16 | final exam | |
Recommend Course Book / Supplementary Book/Reading | ||
1 | Müşteri ilişkileri yönetimi, Yrd. Doç. Dr. Cemalettin Aktepe / Yrd. Doç. Dr. Mehmet Baş / Dr. Metehan Tolon | |
Required Course instruments and materials | ||
Books |
Assessment Methods | |||
Type of Assessment | Week | Hours | Weight(%) |
mid-term exam | 8 | 1 | 40 |
Other assessment methods | |||
1.Oral Examination | |||
2.Quiz | |||
3.Laboratory exam | |||
4.Presentation | |||
5.Report | |||
6.Workshop | |||
7.Performance Project | |||
8.Term Paper | |||
9.Project | |||
final exam | 16 | 1 | 60 |
Student Work Load | |||
Type of Work | Weekly Hours | Number of Weeks | Work Load |
Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
Outside Class | |||
a) Reading | 3 | 4 | 12 |
b) Search in internet/Library | 3 | 4 | 12 |
c) Performance Project | 0 | ||
d) Prepare a workshop/Presentation/Report | 0 | ||
e) Term paper/Project | 0 | ||
Oral Examination | 0 | ||
Quiz | 0 | ||
Laboratory exam | 0 | ||
Own study for mid-term exam | 4 | 6 | 24 |
mid-term exam | 1 | 1 | 1 |
Own study for final exam | 3 | 4 | 12 |
final exam | 1 | 1 | 1 |
0 | |||
0 | |||
Total work load; | 90 |