Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To teach Advertising, advertising promotion, types, purposes, advertising relationships graphic arts, advertising, advertising media and analysis methods. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can will be able to know the definition of advertisement, advertisement, history of Turkey and the world, purposes of advertisement, relation with other disciplines, economic and social effects of advertisement. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Examination Performance Project |
| LO-2 | He/she can know the functions of the advertisement, the classification (types) of the advertisement, the benefits of the advertisement and the advertisement process. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Performance Project |
| LO-3 | Can knows the advertising channels, the selection of advertising channels, the types and characteristics of advertising channels. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Performance Project |
| LO-4 | Can knows advertising and creativity, which are the main creative strategies used in advertising campaigns. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination Performance Project |
| LO-5 | Can know the measure of advertising effectiveness, pre-event measurement methods and post-event advertising measurement methods. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
Examination Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising, the advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process, advertising media, advertising media selection, the types of advertising media and ?ts properties. research and situation analysis at formation process of advertising campaign, the objectives of campaign. To determine the campaign’s strategy. To determining the methods of advertising budget and the campaign's budget, Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. advertising and creativity, the basic creative strategies used in advertising campaigns. The advertising and creativity, the basic creative strategies used in advertising campaigns . Production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. The measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. The Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. the Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The advertising by definition, advertising, the history at Turkey and World, advertising’s objectives, advertising, relationship with other disciplines, the economic and social effects of advertising. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 2 | The advertising’s functions, the advertising’s classification (types), the benefits of advertising, the advertising process | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 3 | The advertising media, advertising media selection, the types of advertising media and ıts properties. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 4 | The concept of advertising campaign, the formation process of advertising campaign | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 5 | The research and situation analysis at formation process of advertising campaign, determing the objectives of campaign. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 6 | To determing the campaign’s strategy. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 7 | To determining the methods of advertising budget and the campaign's budget | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 8 | mid-term exam | |
| 9 | Can make the implementation and evaluation of advertising campaign, creative works and items (message, title, slogan, text) in advertising campaign. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 10 | The advertising and creativity, the basic creative strategies used in advertising campaigns | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 11 | The production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 12 | The production works at broadcast advertising vehicles, making advertising text for broadcast advertising tools. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 13 | The measure of advertising effectiveness, advertising pre-event measurement methods and measurement methods to the advertising after the event. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 14 | The Institutions and organizations (advertising, advertising agencies, media, advertising departments, advertising board) related to advertising. | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 15 | The the implementation basis of international advertising | Lecture, Questions and Answers, Literature Research, Individual Learning |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Atatürk, Ü. (2013). Reklam analizleri. Erzurum: Açıköğretim Fakültesi Yayınları. | |
| 2 | Book, A. (1998). Reklamcılıkta metin ve taslağın ilkeleri. İstanbul: Yayınevi Yayıncılık. | |
| 3 | Tayfur, Gıyasettin, T. (2008). Reklamcılık. Ankara: Nobel Yayıncılık. | |
| Required Course instruments and materials | ||
| Computer, overhead projector, pencil, paper. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 4 | 2 | 8 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 1 | 4 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 6 | 1 | 6 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||