Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | KÜLTÜREL MİRAS VE KÜLTÜR YÖNETİMİ | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ADEM ÖGER (adem.oger@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To understand the place of tourism within the consumer culture, the marketing plan process situation analysis, the mission, objectives and objectives of the touristic product, | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows the basic concepts and approaches related to the course. |
PO-2 Comprehends the interdisciplinary interaction related to the field and carries out joint studies with different disciplines. PO-4 Uses research methods and techniques applied in the field and has theoretical and practical knowledge. PO-10 It examines and develops social relations and the norms that direct these relations from a critical point of view and takes action to change them when necessary. |
Examination Presentation |
| LO-2 | Understands the relationship between contemporary marketing techniques and tourism. |
PO-1 Develops and deepens the knowledge in the same or different field at the level of expertise based on the undergraduate level qualifications in the field. PO-3 Uses the resources in the relevant field effectively based on the undergraduate level qualifications. PO-5 It integrates the knowledge gained in the field with the information from different disciplines, comments, solutions and creates new information. PO-7 Carries out a study that requires expertise related to the field independently. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Basic concepts and approaches related to the course. Discusses the types of tourism, contemporary marketing methods. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction of course content and bibliography | Expression Discussion Question-Answer Show |
| 2 | Introduction to the basic concepts of the course | Expression Discussion Question-Answer Show |
| 3 | History and concept of tourism | Expression Discussion Question-Answer Show |
| 4 | History and concept of tourism | Expression Discussion Question-Answer Show |
| 5 | Understanding tourism types | Expression Discussion Question-Answer Show |
| 6 | Understanding tourism types | Expression Discussion Question-Answer Show |
| 7 | Compare tourism activities in the world | Expression Discussion Question-Answer Show |
| 8 | mid-term exam | |
| 9 | Globalization and the relationship between culture and tourism | Expression Discussion Question-Answer Show |
| 10 | Globalization and the relationship between culture and tourism | Expression Discussion Question-Answer Show |
| 11 | Cultural tourism and consumer culture | Expression Discussion Question-Answer Show |
| 12 | Cultural tourism and consumer culture | Expression Discussion Question-Answer Show |
| 13 | Contemporary marketing techniques and tourism | Expression Discussion Question-Answer Show |
| 14 | Contemporary marketing techniques and tourism | Expression Discussion Question-Answer Show |
| 15 | Contemporary marketing techniques and tourism | Expression Discussion Question-Answer Show |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | M. Öcal OĞUZ,(2002), Küreselleşme ve Uygulamalı Halk Bilimi, Akçağ. | |
| 2 | İlker Öztürk ve Diğerler, (2009), Turizm Politikaları, Değişim Yay. | |
| 3 | Nebi Özdemir, (), Kültür Bilimi ve Yönetimi, Grafiker Yay. | |
| 4 | Burhan KILIÇ, Zafer ÖTER, (2015), Turizm Pazarlamasında Güncel Yaklaşımlar, Beta Yay. | |
| Required Course instruments and materials | ||
| Projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 6 | 7 | 42 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 7 | 6 | 42 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 4 | 20 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 8 | 4 | 32 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||