Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM GUIDING (MASTER) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM YILMAZ (iyilmaz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to examine the concepts, principles and practices of marketing in terms of travel businesses. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can have comprehensive knowledge of theories, concepts, principles and practices of travel marketing |
PO-1 Have a deeper understanding of tourism and its related fields. PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-8 Plan, conduct, evaluate and report a study using scientific research methods. PO-11 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
| LO-2 | Can have advanced knowledge of marketing environment analysis in travel businessess, consumer behaviour, target marketing, product, pricing, distribution and promotion in travel service. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-9 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. |
Examination Presentation |
| LO-3 | Can inform about promotion mix in travel business |
PO-1 Have a deeper understanding of tourism and its related fields. PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-8 Plan, conduct, evaluate and report a study using scientific research methods. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts in travel marketing, analysis of marketing environment in travel, consumer behavior and target marketing in tourism, tourism products, pricing in travel industry , travel distribution system, promotion in travel businessess, implementaion of marketing activities, evaluating marketing activities, destination marketing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Meeting with the students, giving information about the course and the topics to be covered by the week and development of marketing philosophy, concepts in travel marketing, Service / Travel Business Marketing and Related Concepts | Lecturing, Question- Answer, Discussion |
| 2 | Historical development of marketing philosophy, concepts in travel marketing, Service / Travel Business Marketing and Related Concepts | Lecturing, Question- Answer, Discussion |
| 3 | Analysis of marketing environment in tarvel businesses-Student presentation | Project presentation, Question- Answer, Discussion |
| 4 | Consumer Behavior in Travel Sector | Project presentation, Question- Answer, Discussion |
| 5 | Target marketing in travel sector (market segmentation, target marketing, positining) | Project presentation, Question- Answer, Discussion |
| 6 | Target marketing in travel sector (market segmentation, target marketing, positining) | Project presentation, Question- Answer, Discussion |
| 7 | Tourism/Travel product and characteristics | Project presentation, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Pricing in travel businesses | Project presentation, Question- Answer, Discussion |
| 10 | Distribution in travel businesses | Project presentation, Question- Answer, Discussion |
| 11 | Promotion and Integrated marketing Communişcation in Travel Businesses | Project presentation, Question- Answer, Discussion |
| 12 | Advertising in Travel Businesses | Project presentation, Question- Answer, Discussion |
| 13 | personal selling, selling promotion, and public relations in travel businesses | Project presentation, Question- Answer, Discussion |
| 14 | Information and communication technologies and direct marketing in travel sector | Project presentation, Question- Answer, Discussion |
| 15 | Human, Process and Physical Evidence in Travel Businesses | Project presentation, Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Philip, K., Bowen, J. ve Makens, J. (2010). Marketing for Hospitality and Tourism | |
| 2 | Middleton, V. T. C. (2010). Marketing in Travel and Tourism, Oxford: Heineman. | |
| 3 | Meydan Uygur, S. (2017) Örnek Olaylarla TURİZM PAZARLAMASI, Ankara: Detay Yayıncılık | |
| Required Course instruments and materials | ||
| book, article, internet resources, course notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 10 | 30 |
| b) Search in internet/Library | 5 | 10 | 50 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 5 | 5 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 5 | 5 |
| final exam | 1 | 1 | 1 |
| 4 | 11 | 44 | |
| 0 | |||
| Total work load; | 173 | ||