Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM GUIDING (MASTER) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To give students general information about the promotion in tourism business | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Learn about promotion activities in tourism enterprises |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country. PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. PO-5 Understand and apply management theories and practices in order to effectively run a travel business. |
Examination Presentation |
| LO-2 | Understand the impact of promotion of tourism enterprises |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country. PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction. PO-5 Understand and apply management theories and practices in order to effectively run a travel business. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Definition and Importance of Tourism Promotion, Objectives and Characteristics of Tourism Promotion, Tourism Promotion Strategy, Tourism Promotion and Communication Process, Tourism Image, Promotional Tools Used in Tourism, Tourism Advertising, Tourism Personal Sales, Tourism Promotion and Publicity, Tourism Information and Lobbying, Tourism Information and Lobbying, Tourism Propaganda and Sponsorship, Ministry of Culture and Tourism Promotion Activities | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Concept of Tourism Marketing | Lecturing, Question- Answer, Discussion |
| 2 | Definition and Importance of Tourism Promotion | Lecturing, Question- Answer, Discussion |
| 3 | Promotional Tools in Tourism- Factors Affecting Promotion Mix | Lecturing, Question- Answer, Discussion |
| 4 | The Stages that should be Followed to Establish an Effective Promotion System- Preparation of Promotion Budget in Tourism | Lecturing, Question- Answer, Discussion |
| 5 | Promotional Tools in Tourism: Advertisement | Project Presentation, Question- Answer, Discussion |
| 6 | Promotional Tools in Tourism: Advertisement | Project Presentation, Question- Answer, Discussion |
| 7 | Review of course | Lecturing, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Promotional Tools in Tourism: Personal Sales | Project Presentation, Question- Answer, Discussion |
| 10 | Promotional Tools in Tourism: Public Relation | Project Presentation, Question- Answer, Discussion |
| 11 | Promotional Tools in Tourism: Public Relation | Project Presentation, Question- Answer, Discussion |
| 12 | Promotional Tools in Tourism: Sales Development | Project Presentation, Question- Answer, Discussion |
| 13 | Promotional Tools in Tourism: Direct Marketing | Project Presentation, Question- Answer, Discussion |
| 14 | Promotional Tools in Tourism: Direct Marketing | Project Presentation, Question- Answer, Discussion |
| 15 | Review of course | Lecturing, Question- Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Avcıkurt, Cevdet vd,. (2009). Turizm İşletmelerinin Pazarlanmasında 7p ve 7c, Değişim Yayınları, İstanbul. | |
| 2 | Kotler, Philip. (2000). ‘‘Marketing Management Millenium Edition, Custom Edition for University of Phoenix ’’. Tenth Edition. Pearson Education, United States of America, : 4. | |
| 3 | Kozak, Nazmi. (2012). ‘‘Turizm Pazarlaması ’’, Detay Yayıncılık, Ankara 2012. | |
| Required Course instruments and materials | ||
| Computer, Slide Projector | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 3 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 9-14 | 18 | 30 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 3 | 30 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 14 | 42 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 3 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 3 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||