Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EMİR ERDEN (erden@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Make necessary activities for preparing the doctoral proficiency exam which consists of two parts, written and oral. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Be able to differentiate the analyses of the qualitative and quantitative data in social researches. |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-5 Learn the subject of consumer behavior, handle the issues related to consumer behavior particularly with marketing discipline, and generally with various disciplines such as psychology, sociology and economics, have good knowledge to improve the existing models of consumer behavior or develop new ones. PO-7 Understand the interaction of marketing with other branches of business management and different disciplines, examine the various marketing issues with new perspectives, gain abilities to produce original information through analysis and synthesis technics. PO-19 Write an original doctoral thesis in marketing field which can be both nationally and internationally recognized, and become a successful marketing doctor and a strong candidate of marketing academics. |
Examination Oral Examination |
| LO-2 | Can pass a proficiency exam in production management and marketing |
PO-5 Learn the subject of consumer behavior, handle the issues related to consumer behavior particularly with marketing discipline, and generally with various disciplines such as psychology, sociology and economics, have good knowledge to improve the existing models of consumer behavior or develop new ones. PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS. PO-13 Can present their scientific studies to a variety of scientific platforms and participate in scientific discussions, publish their papers at national and international journals, participate national and international congresses easily and share their knowledge PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects. |
Examination Oral Examination |
| LO-3 | can obtain the ability to make scientific publications in the field of production management and marketing |
PO-1 Understand all aspects of marketing science by adding current and advanced theoretical marketing information, on their knowledge which they have gained from their previous education processes, and deepen their cumulative knowledge at a level that they can innovate new information in this field. PO-5 Learn the subject of consumer behavior, handle the issues related to consumer behavior particularly with marketing discipline, and generally with various disciplines such as psychology, sociology and economics, have good knowledge to improve the existing models of consumer behavior or develop new ones. PO-9 Can improve the science of marketing, develop a new scientific method, or apply a known method to a different area of marketing. PO-11 Have knowledge which is up to date, follow national and international literature closely and develop themselves not only in the marketing field, but also in the other social issues PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues. |
Examination Oral Examination Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Includes literature and research methods related to production management and marketing | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Examination of registered program qualifications | Discussion Method, Individual Study Method, Report Preparing, Scan Sources |
| 2 | Defining the necessary scientific preparation activities for preparation for Proficiency Exam | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 3 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 4 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 5 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 6 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 7 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 8 | mid-term exam | |
| 9 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 10 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 11 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 12 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 13 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 14 | Individual study, interview with thesis advisor when necessary | Discussion Method, Individual Study Method, Report preparing, Scan Sources, Question&Answer, Article Review, Lecturing Method |
| 15 | Proficiency exam | Discussion Method, Question&Answer, Lecturing Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Üretim Yönetimi ve Pazarlama ile ilgili literatür | |
| Required Course instruments and materials | ||
| Literature related to business management production management and marketing | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 16 | 1 | 100 |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 40 | 14 | 255 |
| b) Search in internet/Library | 20 | 14 | 255 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 10 | 20 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 902 | ||