Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | KAMU POLİTİKASI VE İŞLETMECİLİĞİ (YL) (TEZLİ) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BURCU GÜLSEVİL BELBER (bbelber@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | BURCU GÜLSEVİL BELBER, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of the course is to gain knowledge and skills about the basic concepts of public relations, the science branches of which it is related, the qualifications of public relations personnel, crisis management, reputation management and public relations methots. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can say the definition, objectives and methods of public relations. |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, PO-8 Gain the consciousness of adopting ethical values as basic values in every stage of life and especially in professional life, |
Examination |
| LO-2 | can explain the concepts close to public relations. |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, PO-9 Have the consciousness of lifelong learning. |
Examination |
| LO-3 | can explain the development of public relations in the world and Turkey. |
PO-5 Gain the ability of scientific research on its own, PO-9 Have the consciousness of lifelong learning. |
Examination |
| LO-4 | can explain the characteristics of public relations personnel. |
PO-5 Gain the ability of scientific research on its own, PO-8 Gain the consciousness of adopting ethical values as basic values in every stage of life and especially in professional life, PO-9 Have the consciousness of lifelong learning. |
Examination |
| LO-5 | can explain the methods related to crisis management and reputation management. |
PO-3 Gains knowledge about management types such as strategic management, crisis management and risk management, |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of public relations, branches of science which related to public relations, qualifications of public relations personnel, crisis management, reputation management and methots of public relations. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Relations Between Marketing-Promotion and Public Relations Concepts | Discussion Method Expression Method |
| 2 | Public Relations Concept | Discussion Method Expression Method |
| 3 | Features and Principles of Public Relations | Discussion Method Expression Method |
| 4 | Features of public relations personnel | Discussion Method Expression Method |
| 5 | Planning Process in Public Relations | Discussion Method Expression Method |
| 6 | Public Relations Methods. | Discussion Method Expression Method |
| 7 | Public Relations and Media Relations-The Place of New Media in Public Relations Practices. Review of course | Discussion Method Expression Method |
| 8 | mid-term exam | |
| 9 | Student presentations. | Project Presentation Question-Answer |
| 10 | Student presentations. | Project Presentation Question-Answer |
| 11 | Student presentations. | Project Presentation Question-Answer |
| 12 | Student presentations. | Project Presentation Question-Answer |
| 13 | Student presentations. | Project Presentation Question-Answer |
| 14 | Student presentations. | Project Presentation Question-Answer |
| 15 | Student presentations. | Project Presentation Question-Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | BUDAK, Gönül ve BUDAK, Gülay (2014), Halkla İlişkiler, Nobel Yayınları, Ankara., | |
| Required Course instruments and materials | ||
| Computer and projection. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 14 | 56 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 3 | 3 | 9 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 4 | 5 | 20 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||