Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES / BF319 - BANKING AND FINANCE

Code: BF319 Course Title: CONSUMER BEHAVIOUR Theoretical+Practice: 3+0 ECTS: 4
Year/Semester of Study 3 / Fall Semester
Level of Course 1st Cycle Degree Programme
Type of Course Optional
Department BANKING AND FINANCE
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer CEYLAN BOZPOLAT (cakdogan@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Making students understand basic concepts and subjects of consumer behavior

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the impact of consumer behavior on marketing strategies. PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
Performance Project
LO-2 Can explain models of consumer behavior PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
Performance Project
LO-3 Can explain the purchase decision process PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
Performance Project
LO-4 Can explain the factors that affect consumer behavior. PO-12 Understand and comprehend market research, information systems, consumer behaviors, strategic marketing, global markets, product and service strategies, product life curve, pricing and supply chain in the points of providing continuity of businesses in the process of globalization.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The significance of consumer behavior in marketing, the concept of consumer behavior and properties, general model of consumer behavior, relationship between consumer behavior and marketing strategy, psychological effects, socio-cultural effects, purchasing decision process.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 The Concept of Consumer Behavior Lecturing, question-answer and discussion method
2 Consumer Behavior Models Lecturing, question-answer and discussion method
3 Needs and Consumption Lecturing, question-answer and discussion method
4 Motivation and Interest Lecturing, question-answer and discussion method
5 Perception Lecturing, question-answer and discussion method
6 Learning Lecturing, question-answer and discussion method
7 Before Midterm Exam again Lecturing, question-answer and discussion method
8 mid-term exam
9 Attitudes Lecturing, question-answer and discussion method
10 Personality, Knowing Yourself Life style culture Lecturing, question-answer and discussion method
11 Social Classes and Groups Situational Factors Lecturing, question-answer and discussion method
12 Diffusion of Innovation and Positioning Lecturing, question-answer and discussion method
13 Organizational Purchasing Behavior Lecturing, question-answer and discussion method
14 communication Lecturing, question-answer and discussion method
15 Periodic topic repetition Lecturing, question-answer and discussion method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Koç, Erdoğan, tüketici davranışı ve pazarlama stratejileri: global ve yerel yaklaşım, seçkin yayıncılık, Ankara, 2007.
2 Odabaşı, Yavuz ve Barış Gülfidan, Tüketici davranışları, Mediacat yay.,İstanbul, 2002.
Required Course instruments and materials
Textbook, projection, blackboard.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 1 10 10
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 7 21
mid-term exam 1 1 1
Own study for final exam 3 7 21
final exam 1 1 1
0
0
Total work load; 124