Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

GULSEHIR VOCATIONAL SCHOOL OF SOCIAL SCIENCES / GDT 120 - FOREING TRADE

Code: GDT 120 Course Title: PRINCIPLES OF MARKETING Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 1 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department FOREING TRADE
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer ZÜLEYHA GÖKÇE (zuleyha.gokce@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 PO-1 Apply the basic skills and concepts of foreign trade, economics, business management, marketing, customs and accounting techniques .
Examination
LO-2 PO-2 Identify foreign trade-related problems, consider alternatives, and reach a conclusion based on logical analysis.
Examination
LO-3 PO-2 Identify foreign trade-related problems, consider alternatives, and reach a conclusion based on logical analysis.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 mid-term exam
2 final exam
Recommend Course Book / Supplementary Book/Reading
1 Nakip Mahir; İnci Varinli; Mustafa Gülmez (2012); Güncel Pazarlama Yönetimi, Detay Yayıncılık, Ankara
2 Altunışık, Remzi, Şuayıp Özdemir, Ömer Torlak (2006); Modern Pazarlama, Değişim Yayınevi.
3 Mucuk, İsmet (2010); Pazarlama İlkeleri, Türkmen Kitabevi.
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 1 7 7
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 1 4
mid-term exam 2 1 2
Own study for final exam 5 1 5
final exam 2 1 2
0
0
Total work load; 90