Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | FATİH ÖZDEMİR (fatihozdemir@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to teach students the theory and principles of semiology. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain basic concepts of Semiotics |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-13 Describes how to visual communication of meaning and signification. |
Examination |
| LO-2 | Students will be able to analyze visual designs in semiotics |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-9 Students will be able to apply their practices scientifically and philosophically. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-13 Describes how to visual communication of meaning and signification. PO-21 Produces original ideas and solutions according to the requirements of a given project. |
Examination |
| LO-3 | Students will be able to explain the properties of indicators and the basic concepts used in indicators. |
PO-9 Students will be able to apply their practices scientifically and philosophically. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic terminology, semiotic analysis methods and semiotics schools. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction | Discussion, Lecture, Question and Answer |
| 2 | The concept of semiology and its history | Discussion, Lecture, Question and Answer |
| 3 | Types of signs | Discussion, Lecture, Question and Answer |
| 4 | The process of signification | Discussion, Lecture, Question and Answer |
| 5 | Saussure and dualities (language / word-of-practice). | Discussion, Lecture, Question and Answer |
| 6 | Narrative analysis | Discussion, Lecture, Question and Answer |
| 7 | Linguistic signs | Discussion, Lecture, Question and Answer |
| 8 | mid-term exam | |
| 9 | Text analysis | Discussion, Lecture, Question and Answer |
| 10 | Text analysis | Discussion, Lecture, Question and Answer |
| 11 | Text analysis | Discussion, Lecture, Question and Answer |
| 12 | Denotation | Discussion, Lecture, Question and Answer |
| 13 | Connotation | Discussion, Lecture, Question and Answer |
| 14 | Iconic signs | Discussion, Lecture, Question and Answer |
| 15 | General evaluation | Discussion, Lecture, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Barthes, Roland. Göstergebilimsel Serüven, İstanbul: Yapı Kredi Yayınları, 2009. | |
| 2 | Barthes, Roland. Çağdaş Söylenler, İstanbul: Metis Yayınları, 2003. | |
| 3 | Küçükerdoğan, Doç. Dr. Rengin. Reklam Söylemi, İstanbul: Es Yayınları, 2005. | |
| 4 | Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005. | |
| Required Course instruments and materials | ||
| Lecture notes, computer, slides, projector | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 8 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 146 | ||