Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The course aims to provide students with an insight into the historical conditions that were responsible for the emergence of industrial design as a profession. Moreover, it will introduce students with the major ideas, theories and arguments that have figured prominently in efforts to define the role of industrial design in modern societies, economies and the lives of individuals. Another objective is to help students develop a broader vision of design as an activity that takes place at the point of intersection between different spheres such as arts, crafts and industry, creativity and commerce, style and utility, material artifacts and human desires, ideology and utopia, production and consumption throughout history. Finally it aims to provide students with skills of inductive reasoning to connect an individual product of design to the historical context of its emergence, use and valuation. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Examine industrial design phenomenon and its products. |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-8 Students will be able to solve two, three and four dimensional design problems and perform their applications. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination Term Paper Practice Exam |
| LO-2 | Has scientific data about mechanization and industrialization. |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-8 Students will be able to solve two, three and four dimensional design problems and perform their applications. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination Term Paper Practice Exam |
| LO-3 | Can create concept design and production process can follow. |
PO-3 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-8 Students will be able to solve two, three and four dimensional design problems and perform their applications. PO-10 Students gain practical and communicative skills to present their designs effectively. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The course examines the phenomenon of design and its products in relation to the following themes and contexts within the history of modernity: traditional crafts, applied and industrial art, the rise of bourgeoisie, industrial revolution, mechanization, expansion of markets, neo-classical style, ornamentation, large-scale commercial production, Arts and Crafts Movement, aesthetic reform, the Great Exhibition of 1851, anti-industrial doctrines, industrialization, the American System, mass-production, standardization, interchangeability, utility, product diversity, machine aesthetic, Good Form, Scientific Management, Taylorism, rationalization, Fordism, modernism, futurisim, purism, constructivism, Art Nouveau, Deutsche Werkbund, type-forms, cubism, readymade, De Stijl, the Bauhaus, streamlining, corporate identity, branding, the home, electrification, labour-saving, consumption, sytling, individual choice, lifestyle, status, consumerism, Pop, Anti-design, design for need, etc. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Transferring of design concept and process, giving project subject | Lecture, question and answer, demonstration. |
| 2 | Presentation of research results, concept and determination of user profile | Lecture, question and answer, demonstration |
| 3 | Critical evaluation | Lecture, question and answer, demonstration |
| 4 | Critical evaluation | Lecture, question and answer, demonstration |
| 5 | Project jury | Lecture, question and answer, demonstration |
| 6 | Giving a new project - Determining design criteria | Lecture, question and answer, demonstration |
| 7 | Presentation of research results, concept and determination of user profile | Lecture, question and answer, demonstration |
| 8 | mid-term exam | |
| 9 | Conceptualization, Critical evaluation | Lecture, question and answer, demonstration |
| 10 | Critical evaluation | Lecture, question and answer, demonstration |
| 11 | Critical evaluation and evaluation in studio design, Midterm exam Project jury | Lecture, question and answer, demonstration |
| 12 | Giving a new project - Determining design criteria, Concept creation | Lecture, question and answer, demonstration |
| 13 | Presentation of research results, concept and determination of user profile | Lecture, question and answer, demonstration |
| 14 | Presentation of research results, concept and determination of user profile | Lecture, question and answer, demonstration |
| 15 | Critical evaluation | Lecture, question and answer, demonstration |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Textbook, Notes, Slides, Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 2 | 14 | 28 |
| d) Prepare a workshop/Presentation/Report | 2 | 8 | 16 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 8 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 8 | 24 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 178 | ||