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| Year/Semester of Study | 4 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Factors affecting visual images-detection-sensing detection and response-internal motivation - monitoring - sampling behavior-visual sensory perception - sensory - perceptual reasoning-couplings: the shape - form - simplicity, creativity and balance-of-balance, and why the definition of-Art creation - the senses and sensations | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to examine the ways of visual expression. | 
			
		 
			PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-13 Describes how to visual communication of meaning and signification. PO-20 Develop the strategies that define the media, communication and art processes as theoretically.  | 
		 Examination | 
	
| LO-2 | Students will be able to explain the methods and diversity of perception. | 
			
		 
			PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-3 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach.  | 
		 Examination | 
	
| LO-3 | Can define creativity and definition. | 
			
		 
			PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-8 Students will be able to solve two, three and four dimensional design problems and perform their applications. PO-12 Ability to utilize various artistic and industrial production techniques.  | 
		 Examination Term Paper Practice Exam  | 
	
| PO: Programme Outcomes MME:Method of measurement & Evaluation  | 
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| Course Contents | ||
| Visual examination of the theoretical ways of expression, biological-optical detection, response to light in response to the mobility of forms and colors and three-dimensional objects, color response. Instinct and monitoring. Creativity | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods | 
| 1 | Detection of visual images | Lecture, question, answer, discussion | 
| 2 | The Factors Affecting İn Perception | Lecture, question, answer, discussion | 
| 3 | Detection And Response | Lecture, question, answer, discussion | 
| 4 | Instinct - monitoring - of sampling behavior | Lecture, question, answer, discussion | 
| 5 | In visual perception senses - sensory – reasoning | Lecture, question, answer, discussion | 
| 6 | Balance and why is balance | Lecture, question, answer, discussion | 
| 7 | Perceptual concepts: shape - form – Simplicity | Lecture, question, answer, discussion | 
| 8 | mid-term exam | |
| 9 | Creativity And The Definition | Lecture, question, answer, discussion | 
| 10 | Creative personality characteristics – prevents | Lecture, question, answer, discussion | 
| 11 | Creative intelligence - creative education | Lecture, question, answer, discussion | 
| 12 | Artistic creation - the senses and sensations | Lecture, question, answer, discussion | 
| 13 | Perception - image - imagery - symbols – symbols | Lecture, question, answer, discussion | 
| 14 | Metaphor and metaphor in art | Lecture, question, answer, discussion | 
| 15 | Evaluation. | Lecture, question, answer, discussion | 
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Görsel Algılama “Sanatta Yaratıcı Süreç”-Doç. Dr. Adem GENÇ-Yrd. Doç. Ahmet SİPAHİOĞLU | |
| 2 | Sanat ve Eğitim-Yaratıcılık-Sanat Sorunları-Kuramları ve Eleştirisi-Eğitimle İlişkiler-Doç. Dr. İnci SAN | |
| 3 | Sanatı Görmek-Bates LOWRY | |
| 4 | Sanatta Devrim-Nazan / Mazhar İPŞİROĞLU | |
| 5 | Renk ve Resimde Kullanımı-Nuri TEMİZSOYLU | |
| Required Course instruments and materials | ||
| Course notes, course book. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) | 
| mid-term exam | 8 | 1 | 40 | 
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 | 
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load | 
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 | 
| Outside Class | |||
| a) Reading | 1 | 14 | 14 | 
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 | 
| mid-term exam | 1 | 1 | 1 | 
| Own study for final exam | 1 | 8 | 8 | 
| final exam | 1 | 1 | 1 | 
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||