Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | PINAR GÜNER KOÇAK (guner@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| This course is designed to create an awareness of the basic principles of and skills for human communication. It provides an introductory survey of concepts and issues central to interpersonal, small group, organizational, public and mass communication. It aims to enable students understand and practice essential communication principles that apply across context, and to familiarize them with the theory and vocabulary of everyday communication. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explain the processes of communication history. |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-13 Describes how to visual communication of meaning and signification. PO-16 Students will be able to define the sociological philosophical and historical process of human existence in the cultural dimension. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. |
Examination |
| LO-2 | Evaluates the history of communication in the context of society and human relations |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-9 Students will be able to apply their practices scientifically and philosophically. PO-12 Ability to utilize various artistic and industrial production techniques. |
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| LO-3 | Students will be able to explain the definition of communication, elements of communication process, basic communication models, and communication types. |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The course covers the following topics: definition of communication, elements of communication process, basic communication models, and contexts of human communication | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction: the aims and description of the course & class assignments, expectations, and the definition of communication | Lecture, question and answer |
| 2 | The process of human communication: concepts & basic communication models | Lecture, discussion, question-answer |
| 3 | Types of communication | Lecture, discussion, question-answer |
| 4 | Interpersonal communication, intra-organizational communication and mass communication | Lecture, discussion, question-answer |
| 5 | Introduction to communication studies and mass communication theories | |
| 6 | Chicago School and Early Mass Media Studies | Lecture, discussion, question-answer |
| 7 | Chicago School and Early Mass Media Studies | Discussion, question-answer |
| 8 | mid-term exam | |
| 9 | Mass media and the powerful effects paradigm | Lecture, discussion, question-answer |
| 10 | Impact problem in communication studies: limited impacts | Lecture, discussion, question-answer |
| 11 | Two-stage flow, uses, gratifications, agenda setting, framing, dependency, spiral of silence and cultivation theories | Lecture, discussion, question-answer |
| 12 | Two-stage flow, uses, gratifications, agenda setting, framing, dependency, spiral of silence and cultivation theories | Lecture, discussion, question-answer |
| 13 | mass media models | Lecture, discussion, question-answer |
| 14 | mass media models | Discussion, question-answer |
| 15 | Overview | Discussion, question-answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Armand Mattelart (2001) İletişimin Dünyasallaşması, çev. Halime Yücel, İstanbul: İletişim. | |
| 2 | Prof. Dr. Ünsal OSKAY, İletişimin ABC'si. DR Yayınları,İstanbul 2007 | |
| 3 | Merih ZILLIOĞLU, İletişim Nedir?, Cem Yayınevi, İstanbul (2003) | |
| Required Course instruments and materials | ||
| Slide, computer, projection machine | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 1 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 1 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 1 | 4 | 4 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 2 | 6 | 12 |
| Own study for final exam | 0 | ||
| final exam | 2 | 8 | 16 |
| 0 | |||
| 0 | |||
| Total work load; | 88 | ||