Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| In the scope of this course, students prepare plans for integrated marketing communication and they learn to develop integrated ideas about public advertisement, relations, personal sale, marketing, etc. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain the basic concepts of marketing communication |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-13 Describes how to visual communication of meaning and signification. |
Examination |
| LO-2 | Students will be able to explain case studies in the context of artistic and communication processes. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-9 Students will be able to apply their practices scientifically and philosophically. PO-10 Students gain practical and communicative skills to present their designs effectively. PO-13 Describes how to visual communication of meaning and signification. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. PO-22 Students develop strategies for target audience, product / service and market-oriented communication. |
Examination |
| LO-3 | Students will be able to explain the components of marketing communication. |
PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-22 Students develop strategies for target audience, product / service and market-oriented communication. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| The concept of marketing communication, the concept of integrated marketing communication, the causes of the conception of the concept, the components of the concept of marketing communication, advertising, types of advertising, advertising purposes, advertising media and tools, advertising production and campaigns, creative process, advertising agencies, advertising measurement, public relations, aim and tools | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction and The Big Picture: The Evolution of Marketing | Lecture |
| 2 | Evolution of Marketing and basic marketing approaches, 4P - 4C- 5C | Lecture Question and answer |
| 3 | Marketing communication concept and Integrated marketing Communication | Lecture Question and answer |
| 4 | Marketing in the 21st century | Lecture Question and answer |
| 5 | Market Segmentation, Target Market and Positioning | Lecture Question and answer |
| 6 | Strategy management | Lecture Question and answer |
| 7 | Marketing communication mix/New rules for communicating with today's consumer | Lecture Question and answer Discussion |
| 8 | mid-term exam | |
| 9 | The Big Picture: Brand and Brand Communication | Lecture Question and answer Discussion |
| 10 | Brand Management | Lecture Question and answer Discussion |
| 11 | Bran Purpose and Brand image / Brand positioning | Lecture Question answer Discussion Case Study Method |
| 12 | Brand value models | Lecture Question answer Discussion Case Study Method |
| 13 | Identifying brand elements | Lecture Question answer Discussion Case Study Method |
| 14 | Development and implementation of branding strategies | Lecture Question answer Discussion Case Study Method |
| 15 | Effects of Covid-19 Pandemic on Marketing and Brand Communication | Lecture Question answer Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Pazarlama İletişimi Yönetimi/ M. Oyman ve Y. Odabaşı | |
| 2 | Temel Aksoy / Efsaneler ve Gercekler: Pazarlama Nasil Yapilir | |
| 3 | Iwan Setiawan ve Philip Kotler / Pazarlama 4.0: Gelenekselden Dijitale Geçiş | |
| Required Course instruments and materials | ||
| Computer, lecture notes, projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 40 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 106 | ||