Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Understanding the persuasion processes in visual communication and acquiring the necessary theoretical knowledge. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain the basic approaches, concepts and methods related to the field. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-9 Students will be able to apply their practices scientifically and philosophically. |
Examination |
| LO-2 | Students will be able to produce solutions for communication conflicts |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-9 Students will be able to apply their practices scientifically and philosophically. |
Examination |
| LO-3 | Can explain basic persuasion techniques. |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-6 Students will be able to know the change and development processes of graphic design discipline from past to present and transfer what they know to current problems. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-19 Performs natural and artificial object studies related to vision and shaping. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Attitude, theoretical knowledge about persuasion processes | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Attitude, Attitude Change and Persuasion | Lecture, Discussion, Question and Answer |
| 2 | Persuasion Studies- History | Lecture, Discussion, Question and Answer |
| 3 | Social Impact | Lecture, Discussion, Question and Answer |
| 4 | Basic Attitude Change Models | Lecture, Discussion, Question and Answer |
| 5 | Persuasion in Terms of Target and Source Variables | Lecture, Discussion, Question and Answer |
| 6 | Conviction in terms of Channel, Tool and Context | Lecture, Discussion, Question and Answer |
| 7 | Persuasion through visa motivation | Lecture, Discussion, Question and Answer |
| 8 | mid-term exam | |
| 9 | Traditional approaches and persuasion | Lecture, Discussion, Question and Answer |
| 10 | Ads and Persuasion | Lecture, Discussion, Question and Answer |
| 11 | Persuasion, persuasiveness and persuasion | Lecture, Discussion, Question and Answer |
| 12 | Basic Persuasion Techniques | Lecture, Discussion, Question and Answer |
| 13 | Temel İkna Teknikleri | Lecture, Discussion, Question and Answer |
| 14 | Influence and Persuasion through Authority and Leadership | Lecture, Discussion, Question and Answer |
| 15 | Persuasion and Ethics | Lecture, Discussion, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Demirtaş-Madran, H. A. (2012). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Ankara: Nobel Yayınevi | |
| 2 | Demirtaş-Madran, A. (2004). Temel İkna Kuramları: Tutum Oluşturma ve Tutum Değiştirme Süreçlerindeki Etkilerinin Altında Yatan Nedenler Üzerine Bir Derleme, İletişim, 19, 73-93. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||