Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to learn advertising communication of students. The aim of the course is to teach general information about advertising, target groups, advertising campaigns, strategy, copywriting, advertising models and advertising media. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain the historical process of advertising |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-14 Know advertising campaign process and develop visual applications |
Examination |
| LO-2 | Students will be able to analyze printed and visual advertisements through advertising analysis techniques |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-14 Know advertising campaign process and develop visual applications PO-22 Students develop strategies for target audience, product / service and market-oriented communication. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination |
| LO-3 | Students will be able to explain the determining effect of social media on advertising. |
PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Starting with the definition of the advertisement, reviewing its history. Analyzing today's ads. To learn the determining effect of social media on advertising. Analysis of printed and visual advertising by using ad analysis techniques. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction | Lecture, Question and Answer |
| 2 | What is advertising (and what is not) | Discussion, Lecture, Question and Answer |
| 3 | Examining the historical process of advertising concepts in the world and Turkey. | Lecture, Question and Answer |
| 4 | Advertising medium | Lecture, Question and Answer |
| 5 | Advertising agencies | Lecture, Question and Answer |
| 6 | Research, strategy, planning | Discussion, Lecture, Question and Answer |
| 7 | Evaluation | Discussion, Lecture, Question and Answer |
| 8 | mid-term exam | |
| 9 | Examining various types of advertising through application examples. | Discussion, Lecture, Question and Answer, Case Study Method |
| 10 | Media planning | Lecture, Question and Answer |
| 11 | Creativity | Discussion, Lecture, Question and Answer |
| 12 | How advertising works? | Discussion, Lecture, Question and Answer |
| 13 | Advertising creation process | Discussion, Lecture, Question and Answer |
| 14 | Ethics in advertising | Discussion, Lecture, Question and Answer |
| 15 | Evaluation | Discussion, Lecture, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Müge Elden, Reklam ve Reklamcılık | |
| Required Course instruments and materials | ||
| Computer, projector. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 8 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 118 | ||