Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to teach students new marketing concepts and techniques. New approaches like postmodern marketing, green marketing, database marketing, ambush marketing, relationship marketing, values marketing, experiential marketing will be teached. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Learn new marketing techniques and approaches |
PO-22 Students develop strategies for target audience, product / service and market-oriented communication. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination |
| LO-2 | Knows which marketing strategy will be implemented in line with the organization's marketing targets |
PO-12 Ability to utilize various artistic and industrial production techniques. |
Examination |
| LO-3 | Can explain marketing methods through social networks. |
PO-1 Students are technically and theoretically dominant in the historical development of Visual Communication Design. PO-13 Describes how to visual communication of meaning and signification. PO-18 Students use existing computer technologies in the area of ??interest. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. |
Examination Oral Examination Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| New approaches in marketing, postmodern marketing, value-based marketing, market orientation, customer satisfaction, niche marketing, database marketing, direct marketing, internet marketing, customer relationship management, mobile marketing, event marketing, social marketing, marketing communications. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction | Lecture, Question Answer |
| 2 | The development of marketing | Lecture, Question Answer, Discussion |
| 3 | Factors leading to change | Lecture, Question Answer, Discussion |
| 4 | Globalism | Lecture, Question Answer, Discussion |
| 5 | Classical marketing | Lecture, Question Answer, Discussion |
| 6 | Technological change | Lecture, Question Answer, Discussion |
| 7 | Evaluation | Lecture, Question Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Consumer trends | Lecture, Question Answer, Discussion |
| 10 | Marketing mix | Lecture, Question Answer, Discussion |
| 11 | Marketing strategies | Lecture, Question Answer, Discussion |
| 12 | Basic approaches in marketing | Lecture, Question Answer, Discussion |
| 13 | Technology and internet | Lecture, Question Answer, Discussion |
| 14 | Marketing through social networks | Lecture, Question Answer, Discussion |
| 15 | General evaluation | Lecture, Question Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | BLYTH, J. (2001). Pazarlama İlkeleri, Çev: Y. ODABASI, Dstanbul: Bilim Teknik Yayınevi. | |
| 2 | MUCUK, D., 1994 Pazarlama İlkeleri, Der Yay., İstanbul. | |
| 3 | BOZKURT, i. (2000), Bütünleşik Pazarlama İletişimi, MediaCat, Ankara. | |
| Required Course instruments and materials | ||
| Source books, projection equipment | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 139 | ||