Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | PINAR GÜNER KOÇAK (guner@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To teach the students the basic knowledge about the interdisciplinary structure of contemporary art. Students make art production that make interdisciplinary printing. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to produce an original and updated project and analyze them in a textual way. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. |
Examination |
| LO-2 | Students can apply art projects visually. |
PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-21 Produces original ideas and solutions according to the requirements of a given project. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Term Paper Practice Exam |
| LO-3 | Can make a theoretical explanation on interdisciplinary artists. |
PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-25 Basic knowledge of artistic applications and designs PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| 1. Know what is interdisciplinary. 2. Recognize the interdisciplinary art environment. 3-To make studies for text-based project applications. 4-Investigation of relations between painting, photography, video, installation, sculpture and contemporary disciplines. 5-To produce an original and current project, to analyze textually. 6-Students can apply art projects visually. 7-To produce original and contemporary art. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction and examples of communication campaigns | Expression, question and answer. |
| 2 | Project design and stages in communication campaigns | Expression, question and answer. |
| 3 | Situation Analysis: Swot Analysis, Risk Analysis, Competition Analysis, Pest Analysis, Audience Analysis | Expression, question and answer. |
| 4 | Determination of Strategies and Tactics in Communication Campaigns | Expression, question and answer. |
| 5 | Determination of creative works, media and message strategies in communication campaigns | Expression, question and answer. |
| 6 | Types of communication campaigns: Social responsibility, Crisis management, image management, advertising campaigns, political campaignss | Expression, question and answer. |
| 7 | Types of communication campaigns: Social responsibility, Crisis management, image management, advertising campaigns, political campaignss | Expression, question and answer. |
| 8 | mid-term exam | |
| 9 | Sample Campaign analyzes | Expression, question and answer. |
| 10 | Sample Campaign analyzes | Expression, question and answer. |
| 11 | Sample Campaign analyzes | Expression, question and answer. |
| 12 | Sample Campaign analyzes | Practice |
| 13 | Sample Campaign analyzes | Practice |
| 14 | Sample Campaign analyzes | Practice |
| 15 | General assessment | Practice |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Clark, Toby, Sanat ve Propaganda, (Çev. Esin Hoşcusu) İkinci Basım, 2011, İstanbul, Ayrıntı Yayınları. | |
| 2 | LYNTON, N. (2009) Modern Sanatın Öyküsü. İstanbul: Remzi Kitapevi Yayınları. | |
| 3 | May, R. (2012), Yaratma Cesareti, (çev: Alper Oysal) 13. Baskı, İstanbul, Metis Yayınları | |
| 4 | Will Ellsworth-JonesBanksy Duvarın Ardındaki Adam:Çevirmen: Esra Ermert 2015 Hayalperest Yayınevi | |
| 5 | Corbin, A., Courtine, J.J., Vigarello, G., (2013), Bedenin Tarihi 3 Bakıştaki Değişim: 20. Yüzyıl. (çev. S. Özen),( 1.Baskı). İstanbul: Yapı Kredi Yayınları | |
| 6 | Stallabrass, J. (2010). Sanat A.Ş. Çağdaş Sanat ve Bienaller, (çev. E. Soğancılar), (2. Baskı). İstanbul: İletişim Yayınları | |
| 7 | Yılmaz, M. (2013). Modernden Postmoderne Sanat, (2 Baskı). Ankara: Ütopya Yayınevi | |
| Required Course instruments and materials | ||
| Recommend Course Book, Supplementary Book, Lecture notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 1 | 12 | 12 |
| b) Search in internet/Library | 1 | 10 | 10 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 8 | 24 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 120 | ||