Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| In this course, ethical, ethical, historical, theoretical and institutional backgrounds to put forward, to discuss the ethical problems encountered in the media through current examples and introduce the internal audit mechanisms to students. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Ahlak ve etik kavramlarının ve bunların hukuk normlarından farkını ortaya koyar, |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-16 Students will be able to define the sociological philosophical and historical process of human existence in the cultural dimension. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| LO-2 | Develop a critical perspective on the current ethical issues of the media at an academic level, |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-9 Students will be able to apply their practices scientifically and philosophically. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
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| LO-3 | Students know ethical limitations such as unfair competition and privacy in marketing and communication |
PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-15 Students have mastered the internet and new media theory and applications. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Ethical philosophy, Moral values, Media and ethics relationship | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The Big Picture: Communication Process and Coding | method of discussion, discussion method, question and answer |
| 2 | The framework of the concept of persuasion and the relationship between communication persuasion | method of discussion, discussion method, question and answer |
| 3 | Getting to know three theories of persuasion | method of discussion, discussion method, question and answer |
| 4 | To learn attitude and consistency theories | method of discussion, discussion method, question and answer |
| 5 | Associating the concepts of image, credibility and persuasion | method of discussion, discussion method, question and answer |
| 6 | Meaning Transfer and Celebrity Endorsement | method of discussion, discussion method, question and answer |
| 7 | Use of Metaphors in Persuasion | method of discussion, discussion method, question and answer |
| 8 | mid-term exam | |
| 9 | Marketing Metaphors and Investigation of Zaltman Method | method of discussion, discussion method, question and answer |
| 10 | Storytelling and Archetypes | method of discussion, discussion method, question and answer |
| 11 | Storytelling and Archetypes | method of discussion, discussion method, question and answer |
| 12 | Learning to use motivational appeals to persuade | method of discussion, discussion method, question and answer |
| 13 | Separating visual and different forms of persuasion | method of discussion, discussion method, question and answer |
| 14 | Discovering the power of body language in persuasion | method of discussion, discussion method, question and answer |
| 15 | Knowing the use of language in persuasion | method of discussion, discussion method, question and answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | İknanın Psikolojisi (Robert B. Cialdini; Çeviren: Fevzi Yalım) MediaCat Kitapları | |
| 2 | Başkalarını Sizin Gibi Düşünmeye Nasıl İkna Edersiniz? (Kevin Hogan) | |
| 3 | Türkleri İkna Etmenin İncelikleri (Mehmet Auf) Kapital Kitapları | |
| 4 | Pazarlama Metaforları (Gerald Zaltman,Lindsay Zaltman) OPTİMİST YAYINLARI | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 10 | 10 |
| b) Search in internet/Library | 1 | 4 | 4 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||