| Course Contents |
| Short history of traditional media, new media transition process from traditional media, short history of new media, communication theories about new media technologies, new journalism activities with new media technologies, changes in the field of advertising with new media the changes in the cinema sector, developments in the field of television with the new media, innovations of new media technologies in other areas such as marketing and public relations, legal arrangements for new media technologies. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
Course introduction and application, evaluation information to the student to explain the importance of the curriculum in the curriculum and the emphasis of the interaction with other courses.New Media Technologies overview. |
Expression,
Question - Answer, Discussion, |
| 2 |
1. Brief history of traditional media
1.1. Communication concept.
1.2. Oral communication period.
Written communication. |
Expression,
Question - Answer, Discussion, |
| 3 |
1.4. Mass media.
1.5. A brief history of traditional mass media. |
Expression,
Question - Answer, Discussion, |
| 4 |
2. New media technologies and features
2.1. New media concept.
2.2. Differences between traditional media and new media.
3.New media technologies
3.1. What are new media technologies?
3.2. Characteristics of new media technologies.
3.3. Social media.
3.4. The effects of new media technologies on social life. |
Expression,
Question - Answer, Discussion, |
| 5 |
4.New media theories
4.1. Short history of Turkish theories.
4.2.New media theories. |
Expression,
Question - Answer, Discussion, |
| 6 |
5. New media technologies and new journalism
5.1. Principles of journalism in traditional media
5.2. New media and new journalism.
5.3. Differences between traditional journalism and new media journalism. |
Expression,
Question - Answer, Discussion, |
| 7 |
6. Developments in marketing and public relations with new media technologies
6.1. History of marketing and public relations.
6.2. New media and marketing, public relations developments.
6.3. Differences between traditional and new public relations practices. |
Expression,
Question - Answer, Discussion, |
| 8 |
mid-term exam |
|
| 9 |
7. New media technologies and advertising
7.1. Traditional advertising strategies and applications. |
Expression,
Question - Answer, Discussion, |
| 10 |
7. New media technologies and advertising
7.2. New media advertising.
7.3. Differences between traditional and new media advertising. |
Expression,
Question - Answer, Discussion, |
| 11 |
8. New media technologies and television
8.1. Interactive television.
8.3. Differences between traditional and interactive television. |
Expression,
Question - Answer, Discussion, |
| 12 |
9. New media technologies and cinema
9.1. History of cinema. |
Expression,
Question - Answer, Discussion, |
| 13 |
9. New media technologies and cinema
9.2. Digital cinema.
9.3. New media and cinema. |
Expression,
Question - Answer, Discussion, |
| 14 |
10. New media technologies and legal arrangements
10.1. New media law.
10.2. Cyber crimes.
10.3. Legal arrangements for new media technologies |
Expression,
Question - Answer, Discussion, |
| 15 |
11. General evaluation of new media technologies
11.1. New media technologies summary. |
Expression,
Question - Answer, Discussion, |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
Hepkon, Z. (ed.) (2011). İletişim ve Teknoloji, Olanaklar, Uygulamalar, Sınırlar, Kırmızı Kedi Yayınevi, İstanbul. |
| Required Course instruments and materials |
| Computer, projector. |
