Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

FACULTY OF FINE ARTS / GİT216 - VISUAL COMMUNICATION DESIGN

Code: GİT216 Course Title: MEDIA LITERACY Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 1 / Spring Semester
Level of Course 1st Cycle Degree Programme
Type of Course Compulsory
Department VISUAL COMMUNICATION DESIGN
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Media literacy is the skill of experiencing, interpreting/analyzing and making media products. Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media. It's about asking pertinent questions about what's there, and noticing what's not there.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Examines the effects of media on social, cultural and economic life. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems.
PO-20 Develop the strategies that define the media, communication and art processes as theoretically.
 		Examination
LO-2 Students analyze the quality of television as an effective mass communication tool in directing the individual and the society. PO-15 Students have mastered the internet and new media theory and applications.
 		Examination
LO-3 Students will be able to interpret television viewing habits and their results in the light of their research. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach.
PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems.
PO-26 Interdisciplinary and interdisciplinary cooperation.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Course Intrıduction: Content – Importance – Policies and Requirements. Lecture, Question and answer
2 Traditional Literacy- 21. Century Literacy, Media Literacy, Visual Literacy Lecture, Question and answer
3 The basic principles of Media Literacy – Image and the power of image Lecture, Question and answer
4 Discussion of the case studies with the key content of the media literacy Lecture, Question and answer
5 Europe –US and world studies preformed on media literacy and historical process Lecture, Question and answer
6 The ability to produce audio-visual and written media messages Lecture, Question and answer
7 Analysis of Media Texts – Critical Reading of TV and Film Arts outputs Lecture, Question and answer
8 mid-term exam
9 Journalism and Media Literacy Lecture, Question and answer Discussion
10 Photograph and Media Litarcy Lecture, Question and answer Discussion
11 Film and Media Litarcy Lecture, Question and answer Discussion
12 TV and Media Litarcy Lecture, Question and answer Discussion
13 İnternet and Media Litarcy Lecture, Question and answer Discussion
14 New Communication Technologies and Media Litarcy Lecture, Question and answer Discussion
15 Advertisement and Media Litarcy Lecture, Question and answer Discussion
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Mine Gencel Bek, Mutlu Binark, Eleştirel Medya Okur Yazarlığı, Kalkedon Yayınları; İstanbul, 2007.
Required Course instruments and materials
Computer, lecture notes, magazines, articles, projection.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 2 14 28
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 1 14 14
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 1 8 8
mid-term exam 1 1 1
Own study for final exam 1 8 8
final exam 1 1 1
0
0
Total work load; 88