Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Media literacy is the skill of experiencing, interpreting/analyzing and making media products. Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media. It's about asking pertinent questions about what's there, and noticing what's not there. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Examines the effects of media on social, cultural and economic life. |
PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. |
Examination |
| LO-2 | Students analyze the quality of television as an effective mass communication tool in directing the individual and the society. |
PO-15 Students have mastered the internet and new media theory and applications. |
Examination |
| LO-3 | Students will be able to interpret television viewing habits and their results in the light of their research. |
PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Course Intrıduction: Content – Importance – Policies and Requirements. | Lecture, Question and answer |
| 2 | Traditional Literacy- 21. Century Literacy, Media Literacy, Visual Literacy | Lecture, Question and answer |
| 3 | The basic principles of Media Literacy – Image and the power of image | Lecture, Question and answer |
| 4 | Discussion of the case studies with the key content of the media literacy | Lecture, Question and answer |
| 5 | Europe –US and world studies preformed on media literacy and historical process | Lecture, Question and answer |
| 6 | The ability to produce audio-visual and written media messages | Lecture, Question and answer |
| 7 | Analysis of Media Texts – Critical Reading of TV and Film Arts outputs | Lecture, Question and answer |
| 8 | mid-term exam | |
| 9 | Journalism and Media Literacy | Lecture, Question and answer Discussion |
| 10 | Photograph and Media Litarcy | Lecture, Question and answer Discussion |
| 11 | Film and Media Litarcy | Lecture, Question and answer Discussion |
| 12 | TV and Media Litarcy | Lecture, Question and answer Discussion |
| 13 | İnternet and Media Litarcy | Lecture, Question and answer Discussion |
| 14 | New Communication Technologies and Media Litarcy | Lecture, Question and answer Discussion |
| 15 | Advertisement and Media Litarcy | Lecture, Question and answer Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Mine Gencel Bek, Mutlu Binark, Eleştirel Medya Okur Yazarlığı, Kalkedon Yayınları; İstanbul, 2007. | |
| Required Course instruments and materials | ||
| Computer, lecture notes, magazines, articles, projection. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 88 | ||