Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| It is aimed to give theoretical and practical information about interpersonal communication, corporate communication, mass communication, customer and target audience psychology. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Develop communication skills by recognizing communication styles, understanding communication and behavior methods |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-10 Students gain practical and communicative skills to present their designs effectively. |
Examination |
| LO-2 | Improves the ability to persuade and learn the ways of strengthening relations in personal and professional life, |
PO-9 Students will be able to apply their practices scientifically and philosophically. PO-16 Students will be able to define the sociological philosophical and historical process of human existence in the cultural dimension. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. |
Examination |
| LO-3 | Verbal and non-verbal communication. |
PO-9 Students will be able to apply their practices scientifically and philosophically. PO-12 Ability to utilize various artistic and industrial production techniques. PO-13 Describes how to visual communication of meaning and signification. PO-14 Know advertising campaign process and develop visual applications PO-15 Students have mastered the internet and new media theory and applications. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Effects of psychological factors on communication in various aspects | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Cognitive Psychology: Definitions, roots, methaphors | Methods, Lecture, Discussion, Question & Answer |
| 2 | Communication and Development of Psychology | Methods, Lecture, Discussion, Question & Answer |
| 3 | Perception and Communication | Methods, Lecture, Discussion, Question & Answer |
| 4 | Memory | Methods, Lecture, Discussion, Question & Answer |
| 5 | Organization of Knowledge | Methods, Lecture, Discussion, Question & Answer |
| 6 | Language | Methods, Lecture, Discussion, Question & Answer |
| 7 | Thinking | Methods, Lecture, Discussion, Question & Answer |
| 8 | mid-term exam | |
| 9 | Interpersonal communication: Types, models and related fields | Methods, Lecture, Discussion, Question & Answer |
| 10 | Identity and Communication | Methods, Lecture, Discussion, Question & Answer |
| 11 | Individualty | Methods, Lecture, Discussion, Question & Answer, Case Study |
| 12 | Listening | Methods, Lecture, Discussion, Question & Answer, Case Study |
| 13 | Verbal and Non Verbal Communication | Methods, Lecture, Discussion, Question & Answer, Case Study |
| 14 | Interpersonal communication and conflict | Methods, Lecture, Discussion, Question & Answer, Case Study |
| 15 | Group Communication | Methods, Lecture, Discussion, Question & Answer, Case Study |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Türkoğlu, N. (2004). Toplumsal İletişim. İstanbul: Babil Yayınları | |
| 2 | Oskay, Ü. (1997). İletişimin ABC’si. İstanbul: İnklap Yayınları | |
| Required Course instruments and materials | ||
| Computer, projection, course notes. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 8 | 16 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 8 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 118 | ||