Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| In today's culture, it aims primarily at the perception and reading of the concept of advertising. This culture has an aesthetic quality. First, the concept of advertising aesthetics, then the historical perspective is looked at, the concept of advertising under the sub-components of the course is explained with explanatory visuals. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students know the types of advertising. |
PO-14 Know advertising campaign process and develop visual applications PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| LO-2 | Students know advertising text and advertising aesthetics language. |
PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. |
Examination |
| LO-3 | Students can illustrate the relationship between design and aesthetic value. |
PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Theoretical information is given to students. students are asked to produce theoretical knowledge about advertising aesthetics. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction | Lecture |
| 2 | What is advertising? | Lecture, Question and Answer |
| 3 | History of advertising and development of advertising | Lecture, Question and Answer |
| 4 | The development of advertising industry | Lecture, Question and Answer |
| 5 | What is aesthetics? | Lecture, Question and Answer |
| 6 | Aesthetic Attitude, Sensation and Perception | Lecture, Question and Answer |
| 7 | Aesthetic Object Analysis, Processes forming aesthetics | Lecture, Question and Answer |
| 8 | mid-term exam | |
| 9 | Advertising aesthetics, aesthetic value | Lecture, Question and Answer |
| 10 | Advertising and Aesthetics | Lecture, Question and Answer |
| 11 | Associating advertising and aesthetics | Lecture, Question and Answer, Discussion |
| 12 | Advertising and esthetics up to date | Lecture, Question and Answer, Discussion |
| 13 | Presentations (Guest speaker) | Lecture, Question and Answer, Discussion |
| 14 | Presentation (Guest speaker) | Lecture, Question and Answer, Discussion |
| 15 | Evaluation | Lecture, Question and Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Reklamın Dili- Uğur BATI | |
| 2 | Reklam ve Reklamcılık-Prof.Dr.Müge ELDEN | |
| Required Course instruments and materials | ||
| Textbook, Notes, Slides, Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||